Working with Physicians Practice Editorial
Medical practice management issues (non-clinical)
Physicians in independent and hospital-owned practices
Up to 400,000 monthly page views on PhysiciansPractice.com
All specialties, geographic locations, and practice types
INFORMATION FOR THE VENDOR COMMUNITY
If you are a business that sells products and services to physician practices, or are a public relations professional, here’s guidance on what our editorial team is looking for, with whom specifically you should communicate, and when.
What We’re Looking For
Objective, quotable sources — Our journalists are looking for people in practice — typically, this means physicians, practice administrators, and practice management experts — to comment on subjects they’re writing articles about.
Your suggested source should be able to:
- Articulate successes/challenges with a specific aspect of medical practice management. Some examples are:
- Implementing a technology;
- Enacting an operational change (patient flow, staff procedures, etc.);
- Improving patient relations;
- Enhancing practice finances.
- Offer advice and insight so that fellow physicians can achieve a similar goal or overcome obstacles to achieving that goal.
Occasionally, we will quote an executive with a company — for example, the president, CEO, or a senior vice president — on industry trends and oversight. We may also conduct off-the-record briefings with such executives, as well as public relations and marketing professionals, for background purposes.
We don’t quote company executives making references to their own products and solutions.
What We’re Not Looking For
- Clinical content;
- Product reviews;
- Financial information about your company;
- Announcements of new-product or new-launches or new-personnel appointments
How to Approach Us
We publish editorial calendar online. If you know of a source who might be helpful to our journalists in reporting a specific story, we’d love to hear from you. Here’s the best way to do it.
- For our featured articles, we work in advance of their publication. Below is a table of dates to help you suggest sources in time for us to use them. It is only a guideline:
|For stories published in...||Suggest a source by the beginning of...|
- Send a query to our managing editor, Gabriel S. Perna, at [email protected] or our associate editor, Dylan Fisher, at [email protected]
- Within your query, state why your source would fit a particular article. If we agree, please alert your source ahead of time that someone from Physicians Practice will be making contact. We do not guarantee that an interviewed source will be included in an article.
- Does Physicians Practice accept “bylined articles”?
We do not publish vendor-specific content written by the vendor, nor do we accept content written by a physician who is acting as an agent of a vendor. We will, however, accept non-promotional bylined articles that cover a trend or issue faced by independent medical practices today. The submission must be original, i.e. not previously published in print or online. The submission should be around 800 words maximum and will include a bio of the author, including company and/or vendor affiliation.
- How does Physicians Practice determine its editorial content?
- Regular reader surveys;
- Questions submitted to us via e-mail; and
- Other expert opinion.
Our content is subject to change throughout the year to reflect changes in the industry and to offer the best variety of content. Updates to the calendar are distributed to account representatives. Also, note that story descriptions are general; direction/focus may change somewhat as the writer is researching/reporting.
How to Approach Us
Send a query to our managing editor, Gabriel S. Perna, at [email protected].
Within your query, state what you’d be interested in doing and why. We’ll get in touch with you to discuss next steps.