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Audrey "christie" Mclaughlin, RN

Audrey "christie" Mclaughlin, RN

Audrey “Christie” McLaughlin empowers physicians to grow their practices and better the lives of the patients they serve. Audrey is the CEO of McLaughlin Sales Group LLC, creator of the series Customer Service from the HEART, and creator of physicianspracticeexpert.com, a sales and consulting firm that specializes in the business of medicine. Audrey has more than 12 years of experience in helping physicians and hospitals provide the best medical care while growing revenue and keeping costs down. She is an expert, entrepreneur, author, speaker, and is active volunteer in her community. E-mail her here.

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If your practice is beginning its first social media foray, consider starting with Facebook. Once you learn the ropes, then you can join the Twitter-verse.

Social media platforms are highly targeted methods for reaching prospective patients; ones your practice can't afford to ignore.

Don't rest on your laurels when it comes to community outreach. Be creative and reach out to patients in ways that are fun and meaningful.

HIPAA is there for the protection of your patients, not to hinder communication or good customer service.

Experts may recommend allotting a percentage of revenue for marketing efforts. But customizing a marketing plan may be a better fit for most practices.

If your practice is still dragging its feet when it comes to EHR, consider hiring an expert to help with selection and implementation.

Outsourcing practice functions is not automatically a win-win. Make sure you consider both positive and negative effects prior to making a decision.

Your practice should plan its marketing campaign several months in advance. Doing so, lends an approachable, authentic vibe.

Social media gives you insight into the needs of your patients. Don't ignore the opportunity to market your practice to specific patient populations.

Don't take your patients or their business for granted. One of the best marketing strategies is to engage patients on a personal level.

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