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Audrey "christie" Mclaughlin, RN

Audrey "christie" Mclaughlin, RN

Audrey “Christie” McLaughlin empowers physicians to grow their practices and better the lives of the patients they serve. Audrey is the CEO of McLaughlin Sales Group LLC, creator of the series Customer Service from the HEART, and creator of physicianspracticeexpert.com, a sales and consulting firm that specializes in the business of medicine. Audrey has more than 12 years of experience in helping physicians and hospitals provide the best medical care while growing revenue and keeping costs down. She is an expert, entrepreneur, author, speaker, and is active volunteer in her community. E-mail her here.

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Many practices struggle with hiring a front-desk person. If your recruitment lags, think about hiring for the "right" personality.

Stage your practice for success by taking the steps to identify and market it to your ideal patient.

Having a patient portal and using it efficiently are two different things. Here's how to get your patients on-board in four simple steps.

Practices should have finite goals for their social media programs and target their efforts to patients.

Facebook can be a powerful tool to market your practice to the local community. Here are six tips to get started.

Do you know how much you should spend on online marketing efforts? Determining cost is really a matter of examining your goals.

Social media continues to evolve, but the question you should ask is "How do I connect in a meaningful way with patients."

Social media management and marketing are important components in generating new patients. Should you leave them to chance, or bring in an expert?

Hiring a new team member can be daunting. Success comes from having a clear process in place, and carefully screening each candidate.

There are many ways to structure your December marketing efforts. Be creative and don't forget to tailor your messages to your unique community of patients.

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