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Susanne Madden

Susanne Madden

Susanne Madden, MBA, is founder and CEO of The Verden Group, a consulting and business intelligence firm that specializes in practice management, physician education, and healthcare policy. She is also COO, National Breastfeeding Center, and cofounder, Patient Centered Solutions. She can be reached at madden@theverdengroup.com or by visiting www.theverdengroup.com.

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As a physician, the decision to participate in new healthcare exchange plans may not be up to you. Make sure you understand all the nuances.

Docs are not limited to selling their practice to stay afloat. Banding together with other practices to share resources may strengthen your business.

Pay-for-performance programs are beginning to shift to emphasize outcomes. Here's what your practice needs to know about new initiatives.

You've received recognition as a Patient-Centered Medical Home, now be sure to market that fact effectively to prospective and current patients.

Practices are feverishly working to control the rising costs of healthcare - effective care coordination can help.

Providing healthcare insurance for your employees can sometimes seem impossible. But don't despair. There are new options to help your practice afford coverage.

Blogging, in whatever form you choose, often sets you up as the expert on a particular subject or specialty — making you the "go-to" person for patients looking for information on the subject.

Much has been written about "social media" and while it seems like a great way to promote a retail business, is it a good tool for your practice?

By now you have likely encountered the term "Patient-Centered Medical Home" or PCMH. If you do not yet know what a "medical home" is, think of it this way — these are practices that use care teams to put the patient at the center of the healthcare delivery system.

Do you think your patients would rather be educated by their provider or by Dr. WebMD? Make your practice the place patients can go to learn about their healthcare from the person they trust most — you.


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