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Susanne Madden

Susanne Madden

Susanne Madden, MBA, is founder and CEO of The Verden Group, a consulting and business intelligence firm that specializes in practice management, physician education, and healthcare policy. She is also COO, National Breastfeeding Center, and cofounder, Patient Centered Solutions. She can be reached at madden@theverdengroup.com or by visiting www.theverdengroup.com.

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As medical reimbursements continue to dwindle, the value proposition for participating in insurance plans becomes increasingly weak. Why not break with tradition and contract directly with employers? Here's how to get started.

Use technology to free your staff and patients from non-urgent phone calls

Even if your practice has a knack for hiring the best doctors, putting the focus on how well they fit is the best retention strategy.

It happens every day in a busy medical practice — the things that need doing often get done by whomever can do it at the time. But that can be a costly mistake.

It isn't easy for practices to become accredited as a patient centered medical home. To help you assess your readiness and make the transition, here are a few guidelines to get you started.

Posting a general disclaimer on your practice's social media platforms protects both you and your patients.

Are you ready to make social media platforms part of your practice? Make sure you put reasonable constraints in place.

Many physicians believe that they open themselves up to potential liability risks by engaging in social media. In practice, it is always prudent to be concerned with malpractice risk. That said, the key to effectively utilizing social media is twofold.

Why spend hours on the phone with payers when you can check online in minutes?

What can you do if your payer won't reimburse your practice for cleanly submitted claims?


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