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Susanne Madden

Susanne Madden

Susanne Madden, MBA, is founder and CEO of The Verden Group, a consulting and business intelligence firm that specializes in practice management, physician education, and healthcare policy. She is also COO, National Breastfeeding Center, and cofounder, Patient Centered Solutions. She can be reached at madden@theverdengroup.com or by visiting www.theverdengroup.com.

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It happens every day in a busy medical practice — the things that need doing often get done by whomever can do it at the time. But that can be a costly mistake.

It isn't easy for practices to become accredited as a patient centered medical home. To help you assess your readiness and make the transition, here are a few guidelines to get you started.

Posting a general disclaimer on your practice's social media platforms protects both you and your patients.

Are you ready to make social media platforms part of your practice? Make sure you put reasonable constraints in place.

Many physicians believe that they open themselves up to potential liability risks by engaging in social media. In practice, it is always prudent to be concerned with malpractice risk. That said, the key to effectively utilizing social media is twofold.

Why spend hours on the phone with payers when you can check online in minutes?

What can you do if your payer won't reimburse your practice for cleanly submitted claims?

Do you make the grade? Expert Susanne Madden explains what physician profiling is, how it can affect your bottom line, and what you can do about it.

With a growing shortage of primary-care physicians, NPs are fast becoming the resource of choice

Physician profiling is used by payers to steer their members to in-network physicians who, by their measures, are the most cost-efficient and provide the highest quality of care. Wonder if you’ve made the grade? Look yourself up in a provider directory: if you see a star or two beside your name, you’ve been profiled.


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