Setting up a solid foundation on social media will help you build visibility, community, connection, and ultimately bring in more patients. Let's look at how to get started:
1. Determine where your ideal patients hang out. Start small and chose one or two platforms to start with. Almost every practice, say 99 percent, should start on Facebook. Facebook is still top of the social media game with the broadest reach.
2. Create your profiles and fill them out completely. An incomplete or inactive practice profile is worse than not having a profile at all. It's important to include, the who, what, when, where, and why of your practice. Even more important is to include your contact information.
3. Add social media buttons (icons) to your website, blog, landing pages, and anywhere else you appear online, to drive traffic to your social media platforms.
4. Deliver valuable and diverse community content. Yes people want to know about your practice and your specialty. And yes, easily understood, reputable health information will help them live better lives. But that stuff gets boring after a while. Ensure you are sharing content that will help both your online community and local community. You might share the local youth-soccer sign-ups or a road closure near your practice. Try to keep posting information that is helpful and think outside the "healthcare" box.
5. Connect, connect, connect. People don't want nameless, faceless providers, they want people, so don't be afraid to show some personality. One of the most successful Facebook pages for a practice we manage allows us to use hilarious memes and other casual and fun posts on their page.
6. Be consistent. Don't fall off the posting wagon and create a page and then leave it a ghost town. If creating fresh, regular content is too much to manage, seek the help of a reputable marketing firm to curate and manage the page for you.