Can Private Practices Survive Health Reform Under the ACA?
Can Private Practices Survive Health Reform Under the ACA?
Credit suspense novelist Robert Harris with the following observation: As with the implosion of a building following the detonation sequence, there is often a pause between the cause of human calamity and inevitable collapse. So it is with healthcare reform. The re-election of President Obama earlier this month seems to many to be the final charge to detonate. We now pause, awaiting the collapse. But is this necessarily the end of private practice?
Physicians in private practice have understandably been pessimistic about the future. In 2010, the Physicians Foundation and Merritt Hawkins published a white paper entitled “Health Reform and the Decline of Physician Private Practice.”
The paper included a survey of 100,000 physicians and arrived at number of conclusions:
1. This time, reform will not be a “false dawn” analogous to the health reform movement of the 1990s, but will usher in substantive and lasting changes.
2. The independent, private physician practice model will be largely, though not uniformly, replaced.
3. Most physicians will be compelled to consolidate with other practitioners, become hospital employees, or align with large hospitals and health systems for capital, administrative and technical resources.
4. Reform will exacerbate physician shortages, creating access issues for many patients. Primary care shortages and physician maldistribution will not be resolved. Physicians will need to redefine their roles and rethink delivery models in order to meet rising demand.
5. The omission in reform of a “fix” to the Sustainable Growth Rate (SGR) formula and of liability reform will further disengage doctors from medicine and limit patient access. The SGR formula is unlikely to be resolved by Congress and probably will be folded into new payment mechanisms sometime within the next five years.
It appears from the white paper that most of the physicians responding to the survey share a similar fear: Obamacare will lead to substantially more Medicaid patients, but no profit. It is as if Saturday Night Live’s “Bank Commercial” parody has come true for physicians. (The bank does nothing but make change, as the skit explains “If you give us one dollar, we’ll give you 20 nickles.” A customer asks, “How do you make any money?” The bank manager absurdly replies. “Volume.”)
The Affordable Care Act was supported by many hospital associations, because it provides much needed relief. For years, hospitals have been required to treat uninsured emergency room patients, regardless of ability to pay. The reform law contains relief provisions, by making make more people eligible for Medicaid. But this does not affect physicians, the majority of whom believe health reform will increase their patient loads while decreasing the financial viability of their practices.
Adding to the decline of private practice, the white paper notes that the law’s payment models under Shared Savings Programs, or ACOs, will force physicians to sell their practices to hospitals, or larger groups; or simply become employees of hospitals or institutions. It is simply too expensive for small practices to keep up. Sixty-eight percent of those responding believe that health reform provisions such as shared savings will decrease the viability of their practices.
While the survey results reveal grim predictions, I must believe that reports of the complete demise of private practice will prove to be exaggerated. Congress simply must address the issue of the SGR formula which punishes doctors by cutting reimbursements to offset Medicare spending. Further, physicians are nothing if not a hardy bunch, most of whom are motivated by a desire to help people. Far from running away, unfairness, excessive demands on their time, and hassles are what physicians seem to be drawn toward.
It may very well be, then, that a fair reading of the survey reveals more frustration than an indication that the detonation charges have been set off, and collapse of private practice is a foregone conclusion.
Next week, I'll explore how private medical practices can succeed in a post-Affordable Care Act world.
As fewer and fewer new providers graduate with little to no business training OR sense, they will fall for the "safety" of hospital owned practices. When you become an employee not an owner, you trade alot of control for that comfort.
Great question, comments, and replies. We truly appreciate the insight.
From our perspective, the independent physician, entrepreneurial healthcare operators, and uniquely positioned services are what have made the American Healthcare System a leader in quality care.
There will, no doubt be a struggle for independent physicians to maintain their independence. We do believe that however, there are ways that healthcare administrators, individual operators and physicians, and healthcare entrepreneurs can maintain not just independence, but growth.
Create an out-of-network strategy. Consider developing a strategy based on your unique services that is appealing to the healthcare community, but may be offered on a cash basis. This allows you to offer your services to those that may be seeking alternative forms of treatments in less of a mainstream manner. Direct-to-consumer marketing will be a significant factor in this strategy.
Find the best way to differentiate. Always look to create differentiated service, no matter what your program is. This will allow you to create a platform for strong word of mouth, and effective direct-to-consumer marketing of your out-of-network treatments. Regardless of your specialty, every one of you should have a form of differentiation in your service, treatment, protocols, or business offering.
Create a direct-to-consumer marketing strategy. Direct to consumer marketing is the heart of growing a differentiated practice or service. Consumer-driven healthcare is at its highest level ever. Direct-to-consumer marketing should be performed through a diverse strategy including online paid advertising, search engine optimization, website optimization, offline media and direct-to-patient seminar education.
Create a customer-centric model by utilizing patient coordinators. The goal of this patient coordinator is to create a direct path for a very well educated patient to your practice. This historically has been very effective in creating educated, well informed, empowered patients who have control of their healthcare and are making empowered and accurate decisions on where to go for care.
We hope that you find these useful and helpful. While these don’t directly address the question, they address a few ways to help physicians maintain their independence.
Thanks for the chance to be a part of this forum.
Thanks to all of you. This Sunday's blog will address this week's Bloomberg cover story on Cash-Only practices as a means to escape government red tape, while providing higher quality care
Like Patrick and James, we see this as a superb opportunity for physicians that want to have a greater say and truly serve their patients better to launch their own practice. Yes, it's clear from talking to many new physicians and those soon to graduate, that business courses and practice management was not thoroughly covered -- not to mention the lack of time and finances for most to earn an MBA at the same time. Shared services can be found with new groups like the Independent Physician Advisors (ipamd.com) So Doc, you don't have to go it along. There are those who will help!
I agree with you that the demise of the independent practitioner is greatly exaggerated and it would be wise to recognize that encouraging hospital driven markets will not decrease costs either. Ultimately like banking, the healthcare pendulum will swing again toward encouraging independent practices because that is where cost effectiveness lies. If we surround independent physicians with the right kind of support they will thrive and should. Quality and effective care still starts with the interaction between a doctor and his patient.