To promote your practice and acquire more patients you cannot sit and wait for patients to approach you. You need to implement marketing practices that allow patients to get to know your practice. No matter your specialty, you need to market your practice in order to reach your target audience. To save your message from getting lost in the digital world, here are some do's and don'ts of healthcare marketing.
•Identify your target audience
It's essential for you to identify your target audience according to the services you offer. Invest your time in planning and coming up with good strategies with your ultimate objective in mind. Focus on educating your target audience instead of just talking about yourself.
•Make use of marketing collateral
For your target audience to know the range of services you offer, you need to make use of marketing materials such as postcards, brochures, advertisements, etc. This promotes referral marketing and builds a good brand image for you, especially among elderly patients who are not Internet-savvy. Along with print media ads, you can make use of TV or radio ads.
•Have a personalized website
Secondly comes the digital space. These days, most people prefer browsing the Internet for almost everything. This makes it imperative for you to grow your online presence. The first and most important thing for creating an online presence is to have an intuitive and engaging website. This personalized website should include the following information:
•Patient forms (appointment schedule, test reports, etc.)
•Details about you and your employees
•Chat plugin for anytime availability
All these points help increase conversion through your website. In addition to the website, actively launch email campaigns to remind your patients about their appointments or for general health awareness tips. Remember to do segmentation of recipients before shooting out the mailer. This saves you from being labeled a spammer.
•Optimize your website
Optimize your website and blog pages with relevant keywords. Google Keyword Planner helps you select the right keywords for your practice or service. It also displays the low-performing keywords that can be omitted during optimization. Good SEO optimization helps you rank higher in search engine results.