The Tech Doctor: From In-Person to Online
Pharmaceutical companies are beginning to move marketing efforts out of your office and onto your PC
By Susan Kreimer Often pegged as IT averse, an increasing number of physicians are going paperless to stay up-to-date on the latest clinical advances within their specialties.
So says Mark Bard, president of the New York-based Manhattan Research Group, a healthcare market research and services firm that conducts an annual survey of physicians on their adoption of emerging information technologies.
“The most visible shifts from offline to online are the following: professional journals, conferences, and accessing clinical news,” Bard says.
“In fact, more physicians get their clinical news online today more than they do from offline sources.”
The Manhattan Research Group’s most recent survey reports that the number of physicians who say that technology is vital to their practice surged from 114,000 in 2002 to 488,000 in 2007. Continued...
