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A Better Way To Practice
Forward-Thinking Physicians Find a Better Way
By Bonnie Darves

Muckler cites a recent situation in which a female patient exhibited signs of depression but wasn't ready to consider medication. But when the patient coordinator made the follow-up call a week later, she sensed that the patient's symptoms were worsening and that she wanted to pursue treatment.

"I jumped in then, and worked with [the patient] to make a plan for treatment. Under the traditional system, that might not have happened until the patient came in for a follow-up visit," Muckler points out.

"What drew me here is that I knew I'd have more time to see patients," she adds, "because the patient coordinators would be doing the kind of things I would have done alone in another clinic."

Lasting legacy

Kilo hopes that, as word of participants' successes gets around, more practices will jump on the IDCOP bandwagon. Even if that is slow in coming, the body of knowledge that is being gathered is nothing short of "spectacular," says Kilo.

Over the coming years, a new Robert Wood Johnson Foundation (RWJF) initiative called "Pursuing Perfection: Raising the Bar for Health Care Performance" will take the IDCOP concepts a step further. The $20.9 million undertaking, which evolved following an RWJF survey in which 80 percent of responding providers said the healthcare system needed fundamental changes, will fund its 12 grantee organizations — systems and physician practices — to create and implement plans that foster the needed improvements. Preliminary results will be published this spring.

"I think we can say with confidence that this is indeed hard work, and that people have put a lot of time and effort into making innovations," says Pat Rutherford, IHI vice president and director of IDCOP. "But once implemented, the yields for patients, providers, and staff are substantial."

Bonnie Darves can be reached at bdarves@physicianspractice.com.

This article originally appeared in the January/February 2002 issue of Physicians Practice.


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In Summary
The IDCOP Principles

Participating IDCOP practices embrace these four key themes:

Access — Access to care should be available 24/7/365. Practices implement open access and focus on continuous patient flow.

Interaction — Every patient should be treated as the only patient. This is achieved through customized communication and use of technology to improve interactions.

Reliability — Patients are given only the most effective, helpful care. This includes a combination of "knowledge-based" care grounded in science, and "population management," based on individual patient needs.

Vitality — The practice is sustainable and continually innovating. It is financially viable and seen as a great place to work, as a result of staff development and ongoing organizational learning.

According to IHI, the ultimate goal is for patients to say of the IPCOP practice, "They give me exactly the help I want (and need) exactly when I want (and need) it."

Source: www.ihi.org