| 2009 Podcast Series: Marketing to Physicians Today |
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Click on the podcast topic to start listening. Marketing in a Recession Insights from CMPMedica's research department about what makes physicians respond. Learn where readers look first in print, how to get the most from the web, and the best ways to invest your marketing dollars. Interview with Amy Erdman, Director of Marketing, Research & Circulation, CMPMedica 2009 Practice Snapshot: The Current Environment Get the latest statistics and insights on what challenges your core audience is facing and how they think. We'll focus on data you can use to build a marketing case, and look specifically at how the current economy is affecting healthcare. It's your chance to stay abreast of trends — and get your research done for free. Speaker: Pamela Moore, Director of Content & Strategy, Physicians Practice 2.0 in 2009: New Ideas for Outreach How are marketers reaching physicians in the new digital era? Get ideas and best practices in this box-breaking session. Interview with Amy Sklar, Director of Sales & Marketing, CMPMedica Bolstering Advertising Results Through PR This presentation will outline a variety of marketing and PR tactics that can be used to strengthen the return on an advertising campaign, how the various tactics work together to bolster overall results, and how to measure the overall performance of the ads. Speaker: Brad Dodge, CEO, Dodge Communications, an Atlanta-based PR and marketing agency serving the healthcare industry |
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