Position your hospital as a trusted resource for your most crucial audience

Physicians Practice is distributed to more than 276,000 physicians through marketing partnerships with more than 60 hospitals. Why do hospitals partner with Physicians Practice? Three reasons:

1. Doctors are your most crucial audience.

According to a 2007 survey by Dartmouth Medical School, 73% of patients said their doctor was either the sole decision-maker or was consulted about the hospital choice.

Each doctor generates $1.5 million in annual revenue, according to a 2007 Merrit, Hawkins & Associates survey of US Hospital CFOs.

"Physician admission and referral patterns drive the financial health of the hospital.
--Melvyn F. Hall, Ph.D., President and CEO, Press Ganey Associates, in the "2007 Hospital Check-Up Report"

2. Doctors are hungry for practice management advice.

60% of graduating medical students say they did not receive sufficient training in running a private practice. (Association of American Colleges)

More than one-third of primary care physicians worry that their practices will be in serious financial jeopardy within five years. (Merrit, Hawkins & Associates)

Overhead consumes 51% to 70% of most practices' total income. (Merrit, Hawkins & Associates)

3. Doctors favor print publications.

Studies show that doctors rely most heavily on print publications to stay current.

Journals Meetings Colleagues Internet Events	86.6% 70.3% 48.8% 48.5% 31.1%
Source: CMPMedica editorial surveys, 2005-2007.

To learn more about partnering with Physicians Practice, contact a hospital relations strategist today!