Huntington Hospital Boosts Physicians Practice Circulation in California

Baltimore, Maryland — February 28, 2005 — Physicians Practice, publisher of the most widely circulated business journal of its kind, Physicians Practice®, The Business Journal for Physicians, today announced that Huntington Hospital has joined its hospital partnership program, increasing the reach of the publication to physicians in California’s San Gabriel and San Fernando Valleys.

“Physician's Practice gives us a vehicle for providing relevant information about Huntington Hospital to physicians throughout our service area,” said Connie Matthews, director of marketing and communications. “It also provides us with an opportunity to offer physicians valuable information, improving their perception of Huntington's commitment to the success of their practices.”

Healthcare executives have utilized Physicians Practice for over 10 years to cultivate physician relationships, build referrals, and enhance market share for their medical centers. Physicians Practice maintains more than 60 hospital partnerships and is currently distributed to practicing physicians in 39 states.

Huntington Hospital is a teaching facility affiliated with the University of Southern California School of Medicine, with several accredited nursing schools and colleges. A non-profit, 525-bed facility, Huntington Hospital offers acute medical care and community services, ranging from general medicine to specialized programs in cardiology, oncology, orthopedics, women's and children's services, surgery, emergency, and psychiatry.

"Our partnership with Huntington Hospital is an excellent addition to our physician communication program," said Gerry Hartung, co-founder and chief executive officer of Physicians Practice. "This relationship expands our reach in California, allowing us to offer physicians value-added solutions to better manage the business aspects of their practices."

Customized editions of Physicians Practice magazine will be published six times a year, each featuring a special section sponsored by Huntington Hospital highlighting news in both clinical and scientific research areas. For more information about the Physicians Practice hospital partnership program, visit www.PhysiciansPractice.com and select “For Hospitals.”

About Physicians Practice
Physicians Practice is publisher of Physicians Practice®, The Business Journal for Physicians. Circulated to more than 300,000 community-based practicing physicians throughout the United States, Physicians Practice is the most widely circulated business magazine for physicians in the country. Its award-winning Web site, www.PhysiciansPractice.com®, and weekly e-mail newsletter, Physicians Practice Pearls®, have helped the company earn a reputation as the premier practice management solutions provider for physicians and their administrators.

Through its Connecticut-based Provider Solutions division, Physicians Practice capitalizes on its strong position in the healthcare marketplace by creating educational initiatives for physicians. These programs utilize a number of learning platforms such as satellite broadcast, Web cast, audioconference, print, and live symposia to provide the highest quality education and information with the easiest access for the healthcare professional customer. In October 2004, Physicians Practice was voted runner-up out of 600 entries for “Best Use of Direct Marketing to Healthcare Professionals” in the Medical Marketing and Media Awards, organized by the Haymarket Business publication Medical Marketing and Media.

Through its multimedia programs and its magazine, Physicians Practice teaches physicians how to manage the challenges of delivering high quality care in a turbulent medical marketplace. The company also provides customized strategies for the pharmaceutical industry, publishing services, Internet content, and maintains a staff of experts in all areas of medical practice management who are available to speak with the media on healthcare issues. Physicians Practice, founded in 1989 by Gerry Hartung and Scott Weber, is headquartered in Glen Burnie, Md. For more information, visit us at www.PhysiciansPractice.com.

For More Information, Contact:
LaWanda Stone Abernathy
Assistant Director, Marketing and Public Relations
(443) 543-5144
labernathy@physicianspractice.com

Catherine Bretz Mullaney, MHA
Vice President, Marketing and Strategic Development
(443) 543-5154
cbretz@physicianspractice.com