Boulder Community Hospital Sponsors Physicians Practice Business Journal in Colorado

Baltimore, Maryland — April 11, 2005 — Boulder Community Hospital has joined the Physicians Practice hospital program, increasing the reach of the most widely circulated journal of it’s kind, Physicians Practice®, The Business Journal for Physicians, to 1,500 physicians in Boulder, Colo.

"Boulder Community Hospital is very excited to participate in the Physicians Practice program," said Richard Sheehan, director of public relations and marketing for Boulder Community Hospital. "We believe it will help strengthen our relationship with referring physicians throughout Boulder County and the north metro area by building awareness of the hospital's key areas of clinical strength."

Customized editions of the business journal will be published six times a year, each featuring a special section sponsored by Boulder Community Hospital highlighting news in both clinical and scientific research areas. Healthcare executives have utilized Physicians Practice for over 10 years to cultivate physician relationships, build referrals, and enhance market share for their medical centers. Physicians Practice maintains more than 60 hospital partnerships and is currently distributed to practicing physicians in 39 states.

The Boulder Community Hospital system includes Boulder Community Hospital, Boulder Community Foothills Hospital, Mapleton Center for Rehabilitation, Community Medical Center, and other associated physician clinics and clinical service centers. With more than 550 physicians in 48 medical specialties, the hospital system provides medical care annually to more than 54,000 emergency and urgent care patients, 10,700 inpatients, 10,000 surgical patients, and 245,000 outpatients.

"This relationship expands our reach in Colorado, allowing us to offer physicians value-added solutions to better manage the business aspects of their practices," said Gerry Hartung, co-founder and chief executive officer of Physicians Practice. "Our partnership with Boulder Community Hospital is an excellent addition to our physician communication program."

For more information about the Physicians Practice hospital partnership program, visit www.PhysiciansPractice.com, and select “For Hospitals.”

About Physicians Practice
Physicians Practice is publisher of Physicians Practice®, The Business Journal for Physicians. Circulated to more than 300,000 community-based practicing physicians throughout the United States, Physicians Practice is the most widely circulated business magazine for physicians in the country. Its award-winning Web site, www.PhysiciansPractice.com®, and weekly e-mail newsletter, Physicians Practice Pearls®, have helped the company earn a reputation as the premier practice management solutions provider for physicians and their administrators.

Through its Connecticut-based Provider Solutions division, Physicians Practice capitalizes on its strong position in the healthcare marketplace by creating educational initiatives for physicians. These programs utilize a number of learning platforms such as satellite broadcast, Web cast, audioconference, print, and live symposia to provide the highest quality education and information with the easiest access for the healthcare professional customer. In October 2004, Physicians Practice was voted runner-up out of 600 entries for “Best Use of Direct Marketing to Healthcare Professionals” in the Medical Marketing and Media Awards, organized by the Haymarket Business publication Medical Marketing and Media.

Through its multimedia programs and its magazine, Physicians Practice teaches physicians how to manage the challenges of delivering high quality care in a turbulent medical marketplace. The company also provides customized strategies for the pharmaceutical industry, publishing services, Internet content, and maintains a staff of experts in all areas of medical practice management who are available to speak with the media on healthcare issues. Physicians Practice, founded in 1989 by Gerry Hartung and Scott Weber, is headquartered in Glen Burnie, Md. For more information, visit us at www.PhysiciansPractice.com.

For More Information, Contact:
LaWanda Stone Abernathy
Assistant Director, Marketing and Public Relations
(443) 543-5144
labernathy@physicianspractice.com

Catherine Bretz Mullaney, MHA
Vice President, Marketing and Strategic Development
(443) 543-5154
cbretz@physicianspractice.com