Physicians Practice Business Journal Debuts Classified Advertising Section

Baltimore, Maryland — February 16, 2005 — Physicians Practice, publisher of the most widely circulated business journal of its kind, Physicians Practice®, The Business Journal for Physicians, today announced the addition of a classified advertising section, which will debut in the March edition of the business journal.

“This special classified advertising section will contain the more commercial information that our readers tell us they need,” said Ken Karpay, senior vice president and associate publisher of Physicians Practice.

Valley Forge Publishing Group (VFPG), a division of Valley Forge Press, will represent the journal’s classified advertising. VFPG is the publisher and sales representative in 22 healthcare publications and 11 online career centers that cross all areas of the medical profession.

“Representing the most widely circulated physician journal provides our clients with a reliable advertising vehicle,” said Heather Brennan Koitzsch, RD, senior vice president of VFPG. “By combining our years of selling expertise in classified advertising and the strong presence of Physicians Practice in the medical field, our partnership will provide a valuable service to readers.”

For more information about how to advertise in the classified section, visit www.valleyforgepress.com or call (800) 983-7737.

About Physicians Practice
Physicians Practice is publisher of Physicians Practice®, The Business Journal for Physicians. Circulated to more than 300,000 community-based practicing physicians throughout the United States, Physicians Practice is the most widely circulated business magazine for physicians in the country. Its award-winning Web site, www.PhysiciansPractice.com®, and weekly e-mail newsletter, Physicians Practice Pearls®, have helped the company earn a reputation as the premier practice management solutions provider for physicians and their administrators.

Through its Connecticut-based Provider Solutions division, Physicians Practice capitalizes on its strong position in the healthcare marketplace by creating educational initiatives for physicians. These programs utilize a number of learning platforms such as satellite broadcast, Web cast, audioconference, print, and live symposia to provide the highest quality education and information with the easiest access for the healthcare professional customer. In October 2004, Physicians Practice was voted runner-up out of 600 entries for “Best Use of Direct Marketing to Healthcare Professionals” in the Medical Marketing and Media Awards, organized by the Haymarket Business publication Medical Marketing and Media.

Through its multimedia programs and its magazine, Physicians Practice teaches physicians how to manage the challenges of delivering high quality care in a turbulent medical marketplace. The company also provides customized strategies for the pharmaceutical industry, publishing services, Internet content, and maintains a staff of experts in all areas of medical practice management who are available to speak with the media on healthcare issues. Physicians Practice, founded in 1989 by Gerry Hartung and Scott Weber, is headquartered in Glen Burnie, Md. For more information, visit us at www.PhysiciansPractice.com. 

For More Information, Contact:
LaWanda Stone Abernathy
Assistant Director, Marketing and Public Relations
(443) 543-5144
labernathy@physicianspractice.com

Catherine Bretz Mullaney, MHA
Vice President, Marketing and Strategic Development
(443) 543-5154
cbretz@physicianspractice.com