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Physicians Practice Announces Provider Solutions Division
New Division Focused on Innovative Healthcare Solutions

Baltimore, Maryland — December 20, 2004 — Physicians Practice, publisher of the most widely circulated business magazine of its kind, Physicians Practice®, The Business Journal for Physicians, today announced the creation of a new business division, Provider Solutions. Based in Wilton, Conn., the Provider Solutions division supports the company’s customized marketing and education programs tailor made for its healthcare professional customers.

While Physicians Practice is widely known for its leadership in helping physicians with practice management, the demand for its innovative provider solutions programs and the creation of a dedicated division marks a noticeable shift in the company’s long-term product strategy. The formation of this new division signifies Physicians Practice’s growing success in the physician-pharmaceutical market and its ability to deliver high quality programs that meet the needs of its physician, healthcare provider and pharmaceutical customers.

“We have been laying the groundwork for exceptional service in this division for several years,” said Scott Weber, co-founder of Physicians Practice and president of Provider Solutions. “This division will be key in strengthening the reach and impact of the Physicians Practice business portfolio in the years to come.”

The newly formed Provider Solutions division represents the company’s dedication to partner-focused alliances and its customer-centric philosophy. Provider Solutions capitalizes on the company’s strong position in the healthcare marketplace by creating educational initiatives for physicians and other healthcare professionals. These programs utilize a number of learning platforms such as satellite broadcast, Web cast, audioconference, print, and live symposia to provide the highest quality education and information with the easiest access for the healthcare professional customer. In October 2004, Physicians Practice was voted runner-up out of 600 entries for “Best Use of Direct Marketing to Healthcare Professionals” in the Medical Marketing and Media Awards, organized by the Haymarket Business publication Medical Marketing and Media.

About Physicians Practice
Physicians Practice is publisher of Physicians Practice®, The Business Journal for Physicians. Circulated to more than 300,000 community-based practicing physicians throughout the United States, Physicians Practice is the most widely circulated business magazine for physicians in the country. Its award-winning Web site, www.PhysiciansPractice.com®, and weekly e-mail newsletter, Physicians Practice Pearls®, have helped the company earn a reputation as the premier practice management solutions provider for physicians and their administrators.

Through its multimedia programs and its magazine, Physicians Practice teaches physicians how to manage the challenges of delivering high quality care in a turbulent medical marketplace. The company also provides customized strategies for the pharmaceutical industry, publishing services, Internet content, and maintains a staff of experts in all areas of medical practice management who are available to speak with the media on healthcare issues. Physicians Practice, founded in 1989 by Gerry Hartung and Scott Weber, is based in Glen Burnie, Md. For more information, visit us at www.PhysiciansPractice.com.

For More Information, Contact:
LaWanda Stone Abernathy
Assistant Director, Marketing and Public Relations
(443) 543-5144
labernathy@physicianspractice.com

Catherine Bretz Mullaney, MHA
Vice President, Marketing and Strategic Development
(443) 543-5154
cbretz@physicianspractice.com

 
     
 
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