UC Davis Health System Sponsors Physicians Practice Journal in California

Baltimore, Maryland — January 17, 2006 — UC Davis Health System has joined the Physicians Practice partnership program, increasing the reach of Physicians Practice®, America’s Leading Practice Management Journal, to 12,000 physicians in Northern California.

Customized editions of the journal will be published six times annually, each featuring a special section sponsored by UC Davis Health System highlighting news in both clinical and scientific research areas.

The health system is offering Physicians Practice as a resource to regional physicians, who partner with UC Davis faculty and staff to deliver high quality patient care. The goal is to publish articles that are pertinent to the issues physicians face in the daily management of their practices.

UC Davis Health System is integral to the health and well being of patients throughout the Northern California region and beyond. Home to inland Northern California’s only level 1 trauma center with comprehensive adult and pediatric emergency departments, UC Davis also operates the region’s only burn center, NCI-designated cancer center and full-service children’s hospital. Through its 577-bed patient care facility and extensive telemedicine network, UC Davis Health System is the leading referral center in the region for seriously injured or ill patients, and the most medically complex cases.

For more information about the Physicians Practice hospital partnership program, visit www.PhysiciansPractice.com, and select “For Hospitals.”

About Physicians Practice
Healthcare executives have utilized Physicians Practice for over 10 years to cultivate physician relationships, build referrals, and enhance market share for their medical centers. Physicians Practice maintains more than 60 hospital partnerships, and is currently distributed to practicing physicians in 39 states.

Physicians Practice, an innovative healthcare media and education company, creates content to help physicians strengthen their practice operations through its award-winning journal, Physicians Practice®, America’s Leading Practice Management Journal, popular Web site, audioconferences, newsletters, satellite television programs, and live seminars. Visit www.PhysiciansPractice.com for additional information about the firm’s highly acclaimed educational solutions for the healthcare community.

For More Information, Contact:
LaWanda Stone Abernathy
Assistant Director, Marketing and Public Relations
(443) 543-5144
labernathy@physicianspractice.com

Catherine Bretz Mullaney, MHA
Vice President, Marketing and Strategic Development
(443) 543-5154
cbretz@physicianspractice.com