Physicians Practice, Loma Linda Partner
To Improve Patient Care in Southern California

Baltimore, Maryland — January 07, 2008 — Physicians and patients of community-based medical practices in Southern California will benefit from a new partnership between Physicians Practice and Loma Linda University Medical Center, providing resources to help local physicians manage their practices more efficiently, thereby improving patient care.

Under this partnership, Physicians Practice®, America's Leading Practice Management Journal, will be mailed monthly, beginning in January, to approximately 4,500 doctors in the region, with articles pertinent to the daily business issues faced by area physicians and their staff. The journal will also feature a section sponsored by Loma Linda highlighting news in clinical and scientific research.

“Through our partnership with Physicians Practice, we are excited about this opportunity to strengthen our relationships with community physicians,” says Ruthita Fike, Loma Linda University Medical Center’s Chief Executive Officer. “We now have a means to communicate our growing services and initiatives, in addition to the practical information provided regarding the business of operating a medical practice.”

This commitment to improve care and services to patients and physicians is also reflected in the hospital’s establishment of centers of excellence, including the Proton Treatment Center, the Cancer Center, the International Heart Institute, the Children’s Hospital, and the Behavioral Medical Center. In addition, the hospital is the only Level 1 Regional Trauma Center in the Inland Empire nationally accredited by the American College of Surgeons (ACOS) for Inyo, Mono, Riverside, and San Bernardino counties.

"We are proud to partner with Loma Linda University Medical Center. Our expertise in practice management and technology will help Southern California’s medical practices to spend less time on business and more time with patients," says Ken Karpay, publisher of Physicians Practice.

For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com, and select For Hospitals.

About Physicians Practice

For more than 18 years, health care executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice journal maintains approximately 60 hospital partnerships and is distributed to more than 276,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States and Canada strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by CMP Healthcare Media, a division of United Business Media. Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.

For More Information, Contact:

Lynne Hammar
Marketing Director
443-543-5134
lhammar@physicianspractice.com

Steve Gottshall
Director, Hospital Strategies
773-880-8484
sgottshall@physicianspractice.com