Physicians Practice and Nevada Cancer Institute Partner to Improve Patient Care
Partnership will help Nevada Cancer Institute Funnel Cancer Research to Physicians

Baltimore, Maryland — July 15, 2008 — Physicians and patients of community-based medical practices in Nevada and SW Utah will benefit from a new partnership between Physicians Practice®, America's Leading Practice Management Journal and Nevada Cancer Institute (NVCI). The new partnership will provide resources to help local physicians manage their practices more efficiently, thereby improving patient care.

Under this partnership, Physicians Practice will be mailed monthly, beginning this month, to approximately 5,100 physicians from multiple specialties in Nevada and SW Utah, with articles pertinent to the daily business issues faced by area physicians and their staff. Additionally, the journal will serve as a resource for physicians who are caring for patients with cancer. Physicians can read about clinical trials and scientific research being conducted at NVCI in a feature section of the journal sponsored and written by NVCI.

“Physicians Practice is a unique opportunity to share the resources and oncology care available at Nevada Cancer Institute with community clinicians and their patients,” said Nicholas J. Vogelzang, M.D., NVCI director. “We hope the special section, Pathways, will open doors to further collaborations throughout our region that will bring us all closer to developing a cure and offering new hope to cancer patients.”

In this month’s issue, physicians can read how genetic research being conducted by two internationally renowned geneticists, Drs. Hong Sun, M.D., Ph.D and Hui Zhang, Ph.D, who are working to target cancer cells at their core and help scientists discover ways to eliminate them.

“We’re extremely pleased to be able to partner with NVCI to not only deliver practice management information, but to also provide Nevada and SW Utah physicians with a resource to stay abreast with the clinical trials and research occurring at NVCI,” said Kenneth Karpay, vice-president and publisher of Physicians Practice.

For more information on the benefits of partnering with Physicians Practice to improve patient care, visit www.PhysiciansPractice.com, and select For Hospitals.

Source: Physicians Practice

About Physicians Practice
For more than 15 years, health care executives have turned to Physicians Practice to help them cultivate physician relationships. Physicians Practice journal maintains nearly 60 hospital partnerships and is distributed to more than 265,000 practicing physicians. We create award-winning content and multimedia services to help community-based doctors in the United States and Canada strengthen their practice operations, which ultimately improves patient care. Physicians Practice is owned by CMP Healthcare Media, a division of United Business Media. Visit www.PhysiciansPractice.com for additional information about our acclaimed healthcare business education solutions.

About Nevada Cancer Institute
Nevada Cancer Institute (NVCI) is the official cancer institute for the State of Nevada. A nonprofit organization, NVCI is committed to reducing the burden of cancer by pursuing the development of a comprehensive cancer research institute, as defined by the National Cancer Institute. Through the knowledge and expertise of the finest scientists, clinicians, educators and caregivers, the Institute provides hope to communities in Nevada, the southwest and beyond through research, education, early detection, prevention and high quality patient care. NVCI is striving for a future without cancer that is achieved through initiated and collaborative research in basic, clinical and population science. For more information, please visit www.nevadacancerinstitute.org or call (702) 822-LIFE.

Hospital Program Contact:

Steve Gottshall
Associate Publisher
847-242-9552
Steven.gottshall@cmpmedica.com

Media Contact:

For Physicians Practice:

Monique Griffin
Senior Marketing Manager
443-543-5134
Monique.griffin@cmpmedica.com

For Nevada Cancer Institute:

Jennifer McDonnell
Marketing and Public Relations Director, NVCI
(702) 821-0082
jmcdonnell@nvcancer.org