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2005 Clinical Medicine Today® Educational Series Launches for Healthcare Professionals

Baltimore, Maryland — February 07, 2005 — The highly successful educational series for physicians and other healthcare professionals, Clinical Medicine Today®, Putting Knowledge Into Practice, will launch its third season with 21 new programs scheduled to air in 2005.

Clinical Medicine Today is a complimentary, accredited broadcast series that provides information on the latest developments in the therapeutic areas that healthcare professionals frequently encounter. One live program and three pre-recorded programs are scheduled to air in each therapeutic area, including allergy, diabetes, infectious disease, and osteoporosis, as well as two new therapeutic areas this year – asthma and skin disorders.

More than 25,000 physicians, nurses, nurse practitioners, physician assistants, and pharmacists have taken advantage of Clinical Medicine Today’s educational offerings since the program began in 2002. These numbers continue to grow, as healthcare professionals access archived programs on the Web at www.ClinicalMedicineToday.com. The broadcast series is offered to healthcare professionals courtesy of a successful partnership between sanofi-aventis, Bimark Center for Medical Education (BCME), GE Healthcare, and Physicians Practice. The courses are CME and CE accredited by BCME.

Uniquely distributed in two convenient ways – via satellite broadcast and online – Clinical Medicine Today programs include 50-minute presentations delivered by recognized and respected medical experts. Each program airs online at www.ClinicalMedicineToday.com and on GE Healthcare’s TiP-TV satellite broadcast network, the nation’s largest health education network that airs at over 2,400 participating hospital locations. Encore presentations air via satellite and archived versions are also available on the Web 24 hours a day, seven days a week.

For program titles, schedules, and more information about viewing the series online or via satellite at a participating hospital, visit www.ClinicalMedicineToday.com or call (800) 753-2580.

About sanofi-aventis
The sanofi-aventis Group is the world’s 3rd largest pharmaceutical company, ranking number 1 in Europe. Backed by a world-class R&D organization, sanofi-aventis is developing leading positions in seven major therapeutic areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, vaccines. The sanofi-aventis Group is listed in Paris (EURONEXT : SAN) and in New York (NYSE : SNY).

About Bimark Center for Medical Education (BCME)
The mission of BCME is to advance the knowledge, skills, and practice of healthcare providers, including physicians, pharmacists, nurse practitioners, and nurses, and to support their ability to deliver high-quality and cost-effective healthcare. BCME is devoted to analyzing the needs of the medical profession, providing scientifically rigorous education on a broad range of clinical and practice management topics, and assisting clinicians in all specialties in sustaining and enhancing their patient care skills. For more information, please visit: www.bcmeonline.org.

About GE Healthcare
GE Healthcare provides transformational medical technologies that are shaping a new age of patient care. GE Healthcare’s expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, disease research, drug discovery and biopharmaceutical manufacturing tools is dedicated to detecting disease earlier and tailoring treatment for individual patients. GE Healthcare offers a broad range of services to improve productivity in healthcare and enable healthcare providers to better diagnose, treat and manage patients with conditions such as cancer, Alzheimer’s and cardiovascular diseases.

GE Healthcare is a $14 billion unit of General Electric Company (NYSE: GE) that is headquartered in the United Kingdom. Worldwide, GE Healthcare employs more than 42,500 people committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at: www.gehealthcare.com.

About Physicians Practice, Provider Solutions
Physicians Practice is publisher of Physicians Practice®, The Business Journal for Physicians. Circulated to more than 300,000 community-based practicing physicians throughout the United States, Physicians Practice is the most widely circulated practice management magazine for physicians in the country. Its award-winning Web site, www.PhysiciansPractice.com®, and weekly e-mail newsletter, Physicians Practice Pearls®, have helped the company earn a reputation as the premier practice management solutions provider for physicians and their administrators. Provider Solutions leverages the company’s strong position in the healthcare marketplace by creating educational initiatives for physicians utilizing a number of learning platforms such as satellite broadcast, Web cast, audioconference, print, and live symposia. In October 2004, Physicians Practice was voted runner-up out of 600 entries for “Best Use of Direct Marketing to Healthcare Professionals” in the Medical Marketing and Media Awards. Physicians Practice is headquartered in Glen Burnie, Md. For more information, visit: www.PhysiciansPractice.com.

For More Information, Contact:
LaWanda Stone Abernathy
Assistant Director, Marketing and Public Relations
(443) 543-5144
labernathy@physicianspractice.com

Catherine Bretz Mullaney, MHA
Vice President, Marketing and Strategic Development
(443) 543-5154
cbretz@physicianspractice.com



 

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