Physicians Practice Questions & Answers : Setting marketing budget

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Questions & Answers

Setting marketing budget (posted 7/1/08)

Q: I am looking for benchmarks for marketing budgets for physician practices.

A: The benchmarks are included in the Medical Group Management Association’s Cost Survey. For multispecialty practices — not hospital owned — the median is 0.39 percent of total medical revenue, or $2,927 per FTE physician.

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