Recent surveys show that everyone, even older patients, uses the Internet to access healthcare information and discover providers. As a result, a nicely-designed website has never been more important for practices.
“This is the new phone book,” said Derek Kosiorek, principal with the Medical Group Management Association’s (MGMA's) consulting arm. “Websites are your new front door. This is the first impression people will get of you.”
At the annual MGMA conference, held this year in Nashville, Tenn., Kosiorek shared some tips with attendees on building the ideal website to attract potential patients. Here are a few of them.