Conducting an analysis of your medical practice's strengths, weaknesses, opportunities and threats (a SWOT analysis) can help your practice identify what its primary areas of focus should be in the coming year or years.
Not sure how to get started? Here is an example of one practice's completed SWOT analysis. The example is provided by Stuart G. Kertzner, partner-in-charge of the healthcare group at Gettry Marcus, an accounting firm in New York.
Ready to begin your practice's SWOT analysis? Here is a sample SWOT analysis template provided by Maureen Waddle, a partner and senior consultant for BSM Consulting Group, a practice management consulting firm in Incline Village, Nev.