Marketing

Tech savvy physician C. Noel Henley tells readers why they shouldn't dismiss social media; instead they should explore how others are using it to connect with patients.

How Mailing Lists Can Help Reach Prospective Patients

Blog | April 06, 2013 | Marketing, Operations, Patient Relations

By Michael Woo-Ming, MD

Whether using e-mail or direct mail, here's help on getting word out about your medical practice to the people in your community you want as patients.

Five Public Relations Secrets to Building Your Medical Practice

Blog | March 29, 2013 | Marketing, Operations, Patient Relations

By Ross K. Goldberg

Public relations can be a powerful way to build your medical practice. Here are five tips to get you started or build on what you have already created.

Pages

Videos
Podcasts

Social Media in Healthcare: Finding the ROI
July 18, 2012 | Marketing, Marketing, Technology, Patient Relations
Dr. Russell Faust discusses the use of social media at your medical practice and how to get a true return on your investment of time and resources.
Helping Physicians Choose the Right Social Media for Their Practice
Blog | April 05, 2012 | Marketing, Patient Relations, Technology
By Russell Faust, PhD, MD
How can you be expected to maintain four or more social media profiles while also running a successful practice? Here's some advice.
Physicians: You Have an Online Profile, Now Control It
Blog | March 22, 2012 | Marketing, Healthcare Careers
By Russell Faust, PhD, MD
Whether you know it or not, you have an online brand as a physician. Now is the time to take five minutes and ensure the right information is on the Internet.
Why Physicians Should Make Connections Using LinkedIn
Blog | March 01, 2012 | Marketing, Technology, Patient Relations
By Russell Faust, PhD, MD
Physician and social media expert Russell Faust explains the connections physicians can make via LinkedIn.

Getting Started with Online Videos: Tips for Physicians
March 15, 2013 | Marketing, Health IT, Technology
By Marisa Torrieri
Video is a great way to market your medical practice, and it's not that hard or time consuming to get started.
Finding a Great Marketer for Your Medical Practice
December 21, 2012 | Staff, Hiring Firing, Marketing, Operations
By Marisa Torrieri
How a marketer could help your practice make big profits in 2012, and how to find a great one.
Managing Negative Online Reviews
July 26, 2011 | Technology, Marketing, Patient Relations
By Marisa Torrieri
A negative comment online about you or your practice isn’t something to cheer about. But it may not be as bad for you as you think.
Social Media Opportunities for Practice-based Physicians
April 11, 2011 | Marketing, Patient Relations, Healthcare Careers
From "Tweeting" a link to a great article or blogging about a hot issue, to suggesting patients “like” your practice on Facebook, using the right online tools can enhance your career. But there are also dangers to spending time as a social doctor on the Internet.