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How Much Should Practices Spend on Marketing?
Experts may recommend allotting a percentage of revenue for marketing efforts. But customizing a marketing plan may be a better fit for most practices.
Online Marketing: 5 Ways to get More Patients
Online marketing is not easy and takes some time to plan, but here are five strategies to start attracting new patients to your medical practice.
October Marketing Strategies for Medical Practices
Your practice should plan its marketing campaign several months in advance. Doing so, lends an approachable, authentic vibe.
Five Ways to Use Social Media to Build Patient Loyalty
As patients become increasingly savvy about where they receive medical care, it is more important to proactively build relationships through social media.
Six Common Medical Practice Website Mistakes
I have experienced the good, the bad, and the ugly when it comes to medical practice websites. Here are a few of the common mistakes I see.
Why Social Media Is Important to Your Medical Practice
Social media gives you insight into the needs of your patients. Don't ignore the opportunity to market your practice to specific patient populations.
Five Basic Strategies to Increase Patient Retention
Don't take your patients or their business for granted. One of the best marketing strategies is to engage patients on a personal level.
Top 5 Reasons Physicians Give for Avoiding Social Media
Physician and social media expert Russell Faust describes the top obstacles preventing doctors from utilizing social media as a tool for their medical practice.
Social Media in Healthcare: Finding the ROI
Dr. Russell Faust discusses the use of social media at your medical practice and how to get a true return on your investment of time and resources.
Helping Physicians Choose the Right Social Media for Their Practice
How can you be expected to maintain four or more social media profiles while also running a successful practice? Here's some advice.
Physicians: You Have an Online Profile, Now Control It
Whether you know it or not, you have an online brand as a physician. Now is the time to take five minutes and ensure the right information is on the Internet.
Tips for Physicians on Joining and Posting to Twitter
Pediatrician and social media enthusiast Natasha Burgert offers physicians advice on joining and posting to Twitter.
Getting Started with Online Videos: Tips for Physicians
Video is a great way to market your medical practice, and it's not that hard or time consuming to get started.
Finding a Great Marketer for Your Medical Practice
How a marketer could help your practice make big profits in 2012, and how to find a great one.
Managing Negative Online Reviews
A negative comment online about you or your practice isn’t something to cheer about. But it may not be as bad for you as you think.
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