As the digital space continues to change, medical practices must change their marketing approaches as well.

A former boss once said to me, “Medicine is all about the docs.” Indeed it is, but the staff that supports the docs determines how patients feel about the practice.

While J&J is a product-based company, its methods of connecting with consumers can easily be translated to medical practices. Here are four strategies.

Marketing your practice can be as easy as making an appearance at a community event, or developing a new website. The important thing is to get started.

Twenty-three-year-olds are now the single largest age group in the U.S. Here's how to attract them to your practice and keep them around for the long term.

Identifying keywords that will help your medical practice perform better in search results is key to attracting new patients.

Advertising on Facebook is the most effective and targeted way to promote your medical practice.


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