Marketing

Discover essential medical practice marketing metrics—cost per lead (CPL), patient acquisition cost (PAC) and return on investment (ROI)—to attract more patients and maximize revenue with data-driven decisions.

Discover eight practical, low-cost marketing strategies to help medical practices attract new patients, boost visibility, and grow sustainably in today’s competitive healthcare landscape.

With the right strategy and tone, you can transform a critical review into an opportunity to strengthen patient relationship.

Explore why hiring a marketing consultant for your practice can be beneficial and provide practical steps for finding and vetting the right candidate or agency.

It is necessary to have metrics for gauging the effectiveness of your marketing efforts.

Marketing can be more than fancy campaigns and social media strategies.

With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

Don't overlook the importance of an extensive competitive analysis.

A medical practice must distinguish between its practice and that of the competitor.

A few reasons to consider hiring a marketing firm and suggestions for vetting a potential firm for your practice.

Healthcare practices need to be extra careful about social media.

Your weekly dose of wisdom from the Physicians Practice experts.

Whether you're new in town or are looking to reinvigorate your established business, having a solid review generation strategy in place can have an enormously positive impact.

The more reviews you get, the more likely you are to bring in new patients.

Your weekly dose of wisdom from the Physicians Practice experts.

Focusing on details like hiring, supplying and marketing for your practice are key.

Your weekly dose of wisdom from the Physicians Practice experts.

Online presence s the digital footprint that a person or business has established through various online channels.

The new normal is no longer new.

There are a few metrics to consider when using marketing techniques to attract new patients to your practice.

Social media should be a key part of your practice's marketing strategy.

Harnessing these new digital tools can help your practice grow.

With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.

What good are your email marketing campaigns if patients never see them? Luckily there are some general tips you can follow to avoid the spam folder.

How you can get new patients by using Google and other search engines.

What to avoid in your marketing efforts.

Promoting your practice using effective methods can be the difference between gaining and losing business.

Having the right digital marketing expertise and growth strategy tailored to consumers’ preferences is essential for moving forward and staying profitable.

Online reputation management is critical for all healthcare practitioners.

Maintaining a consistent blog makes patients feel informed, establishes provider reliability, and promotes engagement between patients and your practice.