Master Your Reviews

Physicians are increasingly being reviewed online, through sites like Yelp, Vitals, and others. How can you ensure that your practice doesn't get a bad rating?

Marketing

Digital Marketing vs. Traditional Healthcare Marketing

Blog | October 01, 2017 | Marketing, Patient Relations, Referrals, Technology

By Manish Kumar Chauhan

Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.

YouTube: A New Method of Medical Practice Marketing

September 19, 2017 | Marketing, Health IT, Technology

By Gabriel Perna

Stephen Jones, MD, isn't looking to make a name for himself in comedy, he's looking to get patients in the door for their well visits.

Lessons in Medical Marketing from a Tech Startup Disaster

Blog | September 15, 2017 | Healthcare Careers, Marketing, Mobile, Technology

By Gabriel Perna

Practice owners and physicians should heed the lessons of Bodega, a startup company that got universally ripped on for bad branding.

Six Steps to a Successful Practice Open House

Blog | September 12, 2017 | Marketing, Operations, Patients

By Michael Woo-Ming, MD

If executed properly, an open house can draw new patients into your practice while spreading your reputation throughout the community.

5 Marketing Methods to Promote Your Medical Practice

Blog | August 13, 2017 | Career, Healthcare Careers, Marketing, Operations

By Rebecca Fox, MD

Are you trying to build up a practice in a new community? Here are five ways to attract patients.

5 Ways Physicians Can Use Social Media

Blog | July 18, 2017 | Marketing, Productivity, Technology, Tools

By Kayla Matthews

From finding new patients to interacting with current ones, social media can help a doctor improve the patient experience.

©Monkey_Business_Images-Shutterstock.com

Online Advertising Challenges for Medical Clinics

Blog | July 07, 2017 | Marketing, Operations, Patients, Technology

By Mike Woo-Ming, MD

A physician lends his advice on running successful pay-per-click advertising campaigns, while warning of pitfalls from past experiences.

Pages

Videos
Slideshows

The Quick, Easy Way to Engage Patients Online
July 06, 2015 | Marketing, Healthcare Careers, Productivity, Technology, Technology Survey
By Russell Faust, PhD, MD
Building up your web presence via your practice website or blog doesn't need to take a lot of time. Here's how to do it in 10 minutes or less per day.
How to Attract Patients to Your Blog or Website
June 01, 2015 | Marketing, Healthcare Careers, Technology, Technology Survey
By Russell Faust, PhD, MD
Drawing patients to your blog, website, or social media pages starts with having the right content. Here's what to write about.
How to Start Using Social Media at Your Medical Practice
March 02, 2015 | Marketing, Patient Relations, Technology, Technology Survey
By Russell Faust, PhD, MD
Want to get more involved in social media at your medical practice but not sure where or how to start? Here's some guidance.
Top 5 Reasons Physicians Give for Avoiding Social Media
July 02, 2014 | Technology Survey, HIPAA, Marketing, Patient Confidentiality, Patient Relations, Physician Productivity
By Keith L. Martin
Physician and social media expert Russell Faust describes the top obstacles preventing doctors from utilizing social media as a tool for their medical practice.

8 Ways to Turn Patients, Staffers into Practice Advocates
Lucien W. Roberts
June 21, 2017 | Marketing, Patient Relations, Patients, Staff
By Lucien W. Roberts
Your patients and staff members are your best marketing tool. Get them to be "super fans" of you and your practice.
Experts Share 7 Tips on Retaining Patients
Gabriel Perna
December 07, 2016 | Practice 360, Marketing, Patient Relations, Patients
By Gabriel Perna
Practices are facing intense competition nowadays in trying to retain their patients. Experts share their secrets to get patients to keep coming back.
Improve Your Medical Practice in 6 Easy Steps
Judy Capko
Pearl | October 19, 2016 | Operations, Managers Administrators, Marketing, Patients, Pearls
By Judy Capko
Your practice is a reflection of the physicians who work there. If it looks old and uncared for, patients might wonder about the care they will receive.
7 Areas Where Providers Should Go Back to School
Steph Weber
September 07, 2016 | CME, Career, Marketing, Technology
By Steph Weber
As another year of school begins, providers may wish to pursue their own continuing medical education. Here are a few topics where a refresher may be beneficial.