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Physician Advertising
I am opening up my private practice this month. I discovered an anti-acne herbal medicine. Can I advertise to give free samples to patients?
Question: I am opening up my private practice this month. I discovered an anti-acne herbal medicine. Can I advertise to give free samples to patients?
Answer: For the most part, physician advertising is limited more by ethics than regulation.
Here is the AMA's statement on the proper bounds for self-promotion, which mostly says you have to be truthful:
www.ama-assn.org/ama/pub/category/8348.html.
I'd also suggest that you should be careful to be very professional in how you do it. You don't want the other physicians in the area to whom you might refer or who might refer to you thinking you're some kind of cowboy. The fact that you're new and pushing an herbal remedy only increases the chances that some of your more conservative peers will look askance at you.
Also, consider as you approach this whether you're targeting the population you want. If you position yourself for young-ish patients, or even middle-aged patients with acne and an interest in herbal solutions, that is what you'll get. Are you ready to provide other herbal remedies? Would you prefer an older, more complex patient base?
Asset Protection and Financial Planning
December 6th 2021Asset protection attorney and regular Physicians Practice contributor Ike Devji and Anthony Williams, an investment advisor representative and the founder and president of Mosaic Financial Associates, discuss the impact of COVID-19 on high-earner assets and financial planning, impending tax changes, common asset protection and wealth preservation mistakes high earners make, and more.
Reducing burnout with medical scribes
November 29th 2021Physicians Practice® spoke with Fernando Mendoza, MD, FAAP, FACEP, the founder and CEO of Scrivas, LLC, about the rising rates of reported burnout among physicians and how medical scribes might be able to alleviate some pressures from physicians.
