Cybersecurity best practices for email communications

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Articles

With the easy days of organic search behind us, physician practices, including aesthetic and dental groups, will need to employ more powerful digital marketing strategies to stay competitive.

Winning the battle for the click: A guide for physician practices

Patients are relying more and more on technology when choosing a physician.

4 Critical steps patients take when looking for a doctor 

 solution, is a proven software industry executive with more than 25 years of successful sales, marketing, and operations leadership experience with a focus on driving innovation and growth in the health & human services software space. Zettler previously held senior business development and operational leadership positions with other fast-growing technology companies.

Embracing new technology can lead to new heights of patient engagement.

How ditching paper and the waiting room can increase patient engagement

Kevin West is a founding partner, Executive Vice President, and Chief Technical Officer for Full Media, a Chattanooga, Tenn.-based digital marketing agency specializing in health care. Full Media offers a full spectrum of HIPAA-compliant digital marketing capabilities within the healthcare space, including website design, online advertising, SEO, patient experience optimization, and analytics.

With proper planning, your healthcare website can serve as a powerful marketing tool while still protecting patient data.

Healthcare website security measures to consider

Podcasts

Physicians Practice® spoke with Kristina Hutson, a product line developer at Availity, about surprise billing events in independent healthcare practices and what owners and administrators can do to reduce the likelihood of their occurrence. 

How to reduce surprise billing in your practice

Research shows medical offices and clinics are vulnerable to inadvertent spread. 

Rigorous outpatient safety protocols as a best practice for infection control

The challenge for practices now is how to continue meeting evolving patient expectations while optimizing revenue and protecting their team from burnout.

Optimizing the patient experience in a post-Covid-19 world

Lyle Solomon has considerable litigation experience as well as substantial hands-on knowledge and expertise in legal analysis and writing. 

Since 2003, he has been a member of the State Bar of California. 

In 1998, he graduated from the University of the Pacific’s McGeorge School of Law in Sacramento, California, and now serves as a principal attorney for the 

 in California. He has contributed to publications such as Entrepreneur, All Business, US Chamber, Finance Magnates, Next Avenue, and many more.

The healthcare transparency act was recently updated. Here’s what it’s about and its potential consequences.

What physicians need to know about the Healthcare Transparency Act

 is the ForbesBooks author of The Currency Of Gratitude: Turning Small Gestures Into Powerful Business Results. She also is founder/CEO of The Blazing Group, a brand and culture agency born of her strategy-first approach to business and desire to enhance employee wellness in pursuit of business goals.

Although times of true crisis may challenge our ability to experience and express gratitude and empathy, such difficult times also demand that we work on enhancing our capacity for doing so.

Why you should stress empathy and gratitude in your practice

 Chattanooga, Tenn.-based digital marketing agency specializing in health care. Full Media offers a full spectrum of HIPAA-compliant digital marketing capabilities within the healthcare space, including website design, online advertising, SEO, patient experience optimization, and analytics.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm. 

Patient Engagement & Communications

Cybersecurity best practices for email communications