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Privacy has always been as important as security. Biometrics add a new area for physicians and healthcare providers to watch.
HIPAA has been around since 1996, and the HITECH Act came into the fray in 2009. Hence, the requirement to maintain the confidentiality, availability and integrity of protected health information (PHI) is not new.
But now smart assistants (e.g., Google’s Assistant, Amazon’s Alexa and Apple’s Siri), which utilize voice recognition and artificial intelligence, add additional concerns.
Physicians and providers need to ascertain whether or not the smart assistant meets the Security Rule’s technical, administrative and physical safeguards. They need to make sure that the recorded audio and the privacy statements are not being shared with third parties. They must also ensure that the privacy statements meet the requirements of state, federal and international laws.
In April, Amazon announced the roll out of six new HIPAA compliant skills from Express Scripts, Cigna, Livongo, Atrium Health, Providence St. Joseph Health and Boston Children’s Hospital. However, whether or not smart assistants are HIPAA compliant appears to have mixed reactions. Physicians and other providers should be cautioned that the alleged HIPAA complaint that Alexa “can now be used by a select group of healthcare organizations to communicate PHI without violating the HIPAA Privacy Rule,” according to the HIPPA Journal.
Recently, Google learned that a state’s law may also create liability and that data transfers differ from the sharing or selling of the audio to a third party. In July, a class action was filed against Google for violations of the Illinois Biometric Information Privacy Act (IBIPA). In essence, the class of plaintiffs allege that Google violated the IBIPA by sharing audio that was recorded from their Google Assistant-enabled devices with third parties.
The July 15, 2019, pleading alleges that “[u]nfortunately, Google disregards these statutorily imposed obligations and fails to inform persons that a biometric identifier or biometric information is being collected or stored and fails to secure written releases executed by the subject or the subject’s legally authorized representative.” This statement alone raises a myriad of issues for providers to consider as part of their due diligence.
Here are six questions to ask yourself before utilizing any smart assistant:
As healthcare technology and legal landscape become increasingly complex, providers should take a deep breath and consider the basics. Conducting an annual risk analysis along with adequate due diligence on products and business associates/subcontractors can mitigate risk and enable a provider to make an informed decision while complying with a variety of laws.
Artificial intelligence has great potential in healthcare. When in doubt about its legality, explain the device to patients, how it is being utilized and get their consent.
Rachel V. Rose, JD, MBA, advises clients on compliance and transactions in healthcare, cybersecurity, corporate and securities law, while representing plaintiffs in False Claims Act and Dodd-Frank whistleblower cases. She also teaches bioethics at Baylor College of Medicine in Houston. Rachel can be reached through her website, www.rvrose.com.