Going Retainer

Question: We are interested in exploring a retainer-style program for a well-established primary care practice. I read one of your recent articles and thought you might have a starting point to suggest.

Answer: Three things: First, write a business plan detailing how you’d make the transition, what you’d charge, what revenue would look like, how many patients you might lose, how much money you’d need to set aside for marketing and technology, staffing needs, and all the rest. Would you need upgraded facilities or equipment? How about more providers to offer ideal access? Get very specific.

Simultaneously, consider contacting MDVIP or a similar company. They have a wealth of experience and going with them is another way to proceed. In any case, you might benefit from the conversations you’d have with them.

Finally, research other practices that have done this. Read about them. Call or visit with the physicians. Learn from their mistakes and successes. A simple Web search for “retainer medicine” produces a host of items.