
A urologist on when a lie can protect a patient and when a hard truth needs to be delivered with compassion.
Neil Baum, MD, a Professor of Clinical Urology at Tulane University in New Orleans, LA. Dr. Baum is the author of several books, including the best-selling book, Marketing Your Medical Practice-Ethically, Effectively, and Economically, which has sold over 225,000 copies and has been translated into Spanish. He contributes a weekly video for Medical Economics on practical ideas to enhance productivity and efficiency in medical practices. His 5–7-minute videos and short articles provide practical ideas that can be easily implemented and incorporated into any medical practice. Dr. Baum can be reached at [email protected].

A urologist on when a lie can protect a patient and when a hard truth needs to be delivered with compassion.

Neil Baum, M.D. on why convenience, not just diagnosis, is what keeps patients loyal and coming back to your practice

Neil Baum, M.D., on why AI fluency is now essential for practices and how to build it before competitors pull ahead.

The leap from training to practice trips up new physicians. Neil Baum, M.D., breaks down what to handle before patient No. 1.

Neil Baum, M.D., explains how Tesla's hurricane fix shows why practices should foster creativity and smart risk-taking.

Water boils at 212°, not 211°. Neil Baum offers 15 small, one-degree changes that can transform patient care and outcomes.

A rubber band is only useful when stretched. The same goes for a medical practice trying to grow past its comfort zone.

Neil Baum, M.D., shares three habits from more than 40 years in practice that exceed patient expectations and help reduce physician burnout.

Neil Baum, M.D., walks physicians through how to cleanly leave a practice, from reviewing contracts and notifying patients to securing tail coverage.

Health care veterans resistant to innovation can create barriers to progress, but converting them from adversaries to allies may be the answer.

Neil Baum, M.D., draws on restaurant service principles to help physicians improve patient experience, handle mistakes and build lasting loyalty.

A dying friend's perspective shift shows how gratitude and the lost art of the handwritten note can transform your practice and prevent burnout.

A real-world ChatGPT mix-up illustrates why physicians must verify AI-generated responses before trusting them in clinical or patient-facing settings.

Neil Baum, M.D., makes the case for why AI will never replace the human connection at the core of patient care.

America's health care system is broken. Here's what it will actually take to fix it.

A thank-you note from Lou Holtz inspired Neil Baum, M.D., to share why handwritten notes are a powerful tool for physician practices.

What lessons can health care practices take away from the popular grocery store chain Trader Joe's? There are quite a few.

Neil Baum, M.D., explains why physicians should build a social media presence to reach patients and counter health misinformation.

Identifying your ideal patient sharpens your marketing, strengthens doctor-patient relationships and drives practice growth.

Neil Baum, M.D., walks through structuring staff meetings that support patient care, improve workflows and strengthen team cohesion.

Neil Baum, M.D., breaks down what ChatGPT Health does and what physicians should know about patients arriving with AI-generated health information.

Artificial intelligence is creating virtual patients that could transform clinical trials, cutting costs and time, says Neil Baum, M.D.

Win back lapsed patients with EHR outreach, better service and low-cost community and digital marketing to grow your practice.

Neil Baum, M.D., gives seven tips to enhance the patient experience.

Neil Baum, M.D., talks about the intersection of marketing and quality.

Meet ChatGPTHealth: encrypted, physician-collab info that helps patients interpret records, prep visits, and manage wellness; without replacing doctors.

Neil Baum, M.D., discusses the importance of observation in the practice of medicine.

Patient satisfaction drives outcomes, revenue and reviews. A few simple communication tweaks can make patients feel heard and loyal.

Neil Baum, M.D., gives advice for how to put a value on your practice when it comes time to sell.

A magician's 'one-ahead' trick inspires 10 proactive steps for practices, from phone etiquette and cybersecurity to staffing and crisis planning.

August 14th 2025

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