|Articles|July 1, 2008

Setting marketing budget

I am looking for benchmarks for marketing budgets for physician practices.

Question: I am looking for benchmarks for marketing budgets for physician practices.

Answer: The benchmarks are included in the Medical Group Management Association’s Cost Survey. For multispecialty practices - not hospital owned - the median is 0.39 percent of total medical revenue, or $2,927 per FTE physician.

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