6 ways to maintain a healthy online presence for your practice

Having a strong online presence can help individuals and businesses establish and maintain a positive reputation, reach a wider audience and build relationships with customers or followers. It can also provide a means of communication and engagement with others in the digital world

A weak or negative online presence, on the other hand, can harm a person's or organization's reputation and hinder their ability to connect with others online. Managing and maintaining an online presence for a health care organization is essential for building trust with current and prospective patients and other referring providers.

Once you’ve built your initial online presence, a certain amount of effort is required to maintain it. Here are some best practices for keeping your online presence up-to-date and effective.

Anna Ohler is a small business manager, entrepreneur and leader with more than 12 years of experience managing multidisciplinary teams across different health care environments.