Change isn't easy, but the following tips can help you guide your organization or practice through any transition.
Change is a fact of life. Yet the degree to which change is occurring in healthcare is astounding. From Affordable Care Act requirements to the array of medical research and new treatment options, providers have been overwhelmed by the pace of transformative change. So, when change needs to occur at an organization or medical practice, how should leaders approach it?
Whether that change requires embracing new technology or the adoption of new policies, leaders must communicate the reasons behind the change and connect people to strategy in order to help them assimilate the change and understand the benefits and impact on the business. Implementing change management best practices facilitates this process and helps staff more easily and quickly make a personal transition from a current to a future mindset.
Overcoming roadblocks to change
Change efforts among physicians and providers falter when leadership stumbles into some common pitfallsincluding:
Getting your team on board
The first step in engaging your employees in the change process is the recognition that change is required. Leaders should assess practice culture, including the history of change in the organization, enablers or barriers, and whether stakeholders expect to be asked or told to determine the best way to initiative the change process among your employees.
The following tips can help you take your organization or practice through any change:
Forming the strategy
Planning for the change
Making the change
Change is a predictable component of healthcare delivery. Developing and refining an effective approach to managing change is an essential leadership skill. Recognizing common pitfalls, planning accordingly, and course correcting effectively will help to inspire others, ensure success, and minimize adverse impact.
Steve Gordon, MD, is a principal consultant with Point B, an integrated management consulting, venture investment, and real estate development firm. Steve has nearly three decades of progressive healthcare experience as a clinician, educator, executive, and board member. He has worked with providers, payers, and policy makers on a range of initiatives including care model redesign, pay for performance, change management, IT adoption, physician engagement, strategic planning, and effective governance.
Keely Killpack, PhD, is an independent consultant and expert change management strategist. She holds a PhD in Organizational Psychology and has more than a dozen years of experience supporting diverse client organizations through transformational changes from business strategy, technology adoption and operational performance initiatives. Keely is known for her highly collaborative approach to large-scale change adoption in healthcare systems, pharmaceuticals, retail, government agencies, energy and transportation. Beyond consulting, she is also a founding member of the only global change management professional association, has presented at international and national conferences throughout the last decade, and taught courses in change, communication, and leadership and her first book about change management strategies, ChangeRX for Healthcare, is available now.