Rob Lamberts, MD, explains why he keeps an online journal, or “blog,” and whether you should, too.
I Web log, or blog, for short. For the uninitiated, this means I keep a publicly accessible journal/column/soapbox on the Internet. I blog (mostly) on medical subjects - making me a medical blogger - on a Web site called distractible.org.
I upload, or post, my writings regularly to this Web site. People can read my posts - people anywhere in the world. My blog gets anywhere from 200 to 600 visitors per day. Some blogs get thousands.
As a physician who’s as busy as you are, why would I take time to blog?
Is blogging for you? Maybe. Do you have reasonable writing abilities? You’ll need them to get (and keep) a regular group of readers. Do you have enough free time?
You must, in order to keep your blog fresh enough to keep people interested. If you can answer “yes” to these two questions, then I say go for it.
If not, don’t despair. Be a blog reader. You can easily find worthwhile medical blogs online (insert shameless plug for distractible.org here). A wide array of specialties, perspectives, and styles makes the medical blogging world an all-you-can-eat buffet for the mind. Whatever your interests or pet peeves, you’ll surely find a like-minded blogger. We debate about homeopathy. We rant about drug companies. We moan about the MRSA “crisis.” We cry about falling reimbursement. We demonize insurance companies. If you have thought it, someone has probably blogged about it.
My only warning: It’s very easy to over-indulge at buffets. Are you OK with becoming obsessed? Blogging has a tendency to do that. But someone has probably already blogged about that, too.
Robert Lamberts is a primary-care physician in private practice in Augusta, Ga. His comments are his own and do not necessarily reflect the views of Physicians Practice.
This article originally appeared in the February 2008 issue of Physicians Practice.