43% of survey respondents report reviewing online doctor ratings in the past year.
Older adults are now choosing doctors based upon the ratings and reviews they can see online.
Results from a recent national poll conducted by the University of Michigan sampled adults between the ages of 50-80 on their use and perceptions of online doctor ratings. The results indicate that older patients are influenced by what they find online, thus putting greater emphasis on physicians' ability to receive favorable reviews on the web.
Scroll through the images below to see how respondents are using online reivews:
Out of the 43% of respondents that have ever reviewed a doctor's online ratings, 67% reported choosing a doctor due to positive online ratings and 57% were dissuaded due to poor ratings.
Almost all older adults that have ever reviewed a doctor's online ratings felt their personal experience matched those of the online reviews.