This year the most successful practices are still trending in the direction of preventative healthcare rather than a reactive model.
Last year, I had the honor of writing about several revenue-based solutions for your medical practice problems. I covered cosmetic treatments, allergy testing and treatment, cardiac labs, non-invasive [procedures], and some even some invasive testing and treatment services.
This year the most successful practices are still trending in the direction of preventative healthcare rather than a reactive model. In the market for ancillary products and services, we are still seeing more effort and emphasis being placed on maintaining good health, rather than waiting for the treatment of bad health to be required.
As more providers feel they are being squeezed in the reimbursement of standard procedures and visits, many offices are welcoming the addition of simple tests and treatments that can aid them in providing the best care for their patients and boost their per-patient revenue.
Over the next several weeks, I will bringing you updates and changes for all of the products and services we talked about last year, and add any new ones that we have found to meet the criteria of:
1. Building revenue for the clinic, either directly, or by increasing the scope of services and therefore drawing new patients to the clinic.
2. Being patient-centric: focused on improving patient care and/or outcomes.
I will begin next week, with the review of last year’s first topic: cosmetic treatments and products.
When you find that perfect revenue-generating solution that benefits your ideal patients, increases revenue for your clinic, and excites your staff and providers, it’s like catching lightening in a bottle. It is amazing.
Do you have a question about a revenue-generating product or service line that has been pitched to your practice? Would you like another view on a system you are considering implementing in our clinic? Submit your anonymous questions to Ask Audrey and practice management expert Audrey “Christie” McLaughlin, RN, will review the pros and cons during this Revenue-Generating Services for Physicians Series on Practice Notes.