Tips for addressing negative online reviews

The disgruntled patient has multiple online outlets on which to provide his or her views. Given that prospective patients consult such reviews when choosing a physician, it is important for doctors to be aware of their online reputation and to guard against unfair comments.

When confronted with online criticism, physicians are left questioning their options. Should they contact the patient or the website? Should they start a defamation lawsuit?

Here are the steps to take.