Russell Faust, PhD, MD

Drawing patients to your blog, website, or social media pages starts with having the right content. Here's what to write about.

Want to get more involved in social media at your medical practice but not sure where or how to start? Here's some guidance.

In the digital world, it's not about you, it's about your patients. They're looking for help answering their health questions.

Looking for online content to connect with existing and potential patients? Good news. You already have it. Now here's how to use it.

How can you be expected to maintain four or more social media profiles while also running a successful practice? Here's some advice.

Whether you know it or not, you have an online brand as a physician. Now is the time to take five minutes and ensure the right information is on the Internet.

Physician and social media expert Russell Faust explains the connections physicians can make via LinkedIn.

Google+ is a great online way for physicians to connect and communicate with their patients and peers, according to physician and social media expert Russell Faust.

Physician and social media expert Russell Faust explains the benefit of Tweeting for physicians - both in interacting with patients and with peers.

With more patients online accessing health information, Facebook is one way physicians can make connections. But like any tool, there are right ways to use it.

Once you know your return and investment in social media, determining ROI is a simple equation.

You’re trying to build your practice, to recruit and retain good staff ... Do you really have time to “play around with Facebook?”

Let’s presume that you are a great physician, with a good practice. Let’s build your brand so that fact is recognized and appreciated.

We, as patient advocates, must take on the role of helping our patients become educated about their healthcare.

Without misrepresenting facts, we all want our best image to be projected into the digital world, where it may be found on Google search.

Your reputation is ... your brand. They are inseparable. Your brand is everything that a patient experiences during the long process of interacting with you.

If you've already defined social media and defined your objectives to utilize this tool at your practice, you are ready to move on to the final step - drawing up guidelines.

Whether we like it or not, nearly all of our employees participate on social networks. ... Whether we like it or not, our patients live online, in the digital world.

The ultimate benefit of your participation on social networks will be better connection with your patients, resulting in better care overall. Along the way, you will be seen as a trusted source of healthcare information, a “go-to” resource.