Digital referral systems are revolutionizing practice outreach.
Physician referral programs are used by healthcare organizations to build relationships with referring physicians in the community. The goal is to increase patient referrals from existing partner providers and secure new business from providers who haven’t sent you referrals in the past.
Traditionally, program touchpoints consisted of visiting a physician’s office bearing breakfast baskets and new literature, organizing open houses, or hosting referring physician lunches.
The pandemic has made these touchpoints—and networking in general—almost impossible. But there’s good news: previously, your physician liaison probably got stuck at more front desks than they reached physicians; digital touchpoints, meanwhile, guarantee you’ll reach the right person at the right time in the right place. Often, digital is cheaper; faster; more efficient; and, in some cases, preferred by physicians.