Marketing your medical practice fast

Hey there folks, my name is Keith Reynolds, I’m the editor of Physicians Practice and this is the P2 Management Minute. Here are two fast marketing moves to keep your patient pipeline strong.

1) Build a user-friendly website

Your site is more than a brochure—it’s your front door. Make it fast and mobile-first with clear menus, prominent phone and online scheduling, services by specialty, insurance accepted, provider bios, and directions. Add FAQs and a simple contact form. Use plain language, alt text on images, and HTTPS. Test load speed and fix broken links monthly.

2) Claim and optimize online listings

Own your profiles on Google Business, Healthgrades, Zocdoc, and major maps. Verify NAP data—name, address, phone—plus hours, services, and insurance. Upload professional photos, list telehealth options, and enable messaging where available. Post updates (flu shots, new hours), and respond to reviews within two business days to show you’re listening.

Website dialed in, listings locked down—that’s smart, simple marketing. For more bite-size practice tips and tricks make sure you visit PhysiciansPractice.com.

Thanks for watching I’ll see you tomorrow on the P2 Management Minute!

About the P2 Management Minute

The P2 Management Minute is a fast-paced video micro-series from Physicians Practice that distills proven management strategies into bite-size, one-minute episodes for busy medical practice administrators and lead physicians. Each installment spotlights high-impact tactics—drawn from real-world best practices and expert insights—that administrators can apply the same day to boost efficiency, strengthen patient satisfaction, or elevate staff engagement. No theory, no fluff; just concise, actionable guidance that respects tight schedules and delivers measurable results between appointments.

Record your own!

Interested in stepping in front of the camera to share a quick tip of your own, or have a suggestion for a topic we should spotlight in an upcoming P² Management Minute? We’d love to hear from you. Whether it’s a proven strategy for streamlining workflows, a clever morale-booster, or a hard-won lesson on patient engagement, your insight could help peers across the country elevate their practices in just 60 seconds. Drop Keith a note at kreynolds@mjhlifesciences.com with your idea—or, better yet, a brief outline or smartphone video sample—and we’ll walk you through the simple submission process. Let’s collaborate to make every minute count for the medical community.

Keith A. Reynolds is the editor of Physicians Practice and wants to know what practice issues are keeping you up at night. You can let him know at kreynolds@mjhlifesciences.com.