This Doc's on-the-Wall Accolade is Worth Five Stars

The COVID-19 pandemic caused many patients to lose trust in the health care system.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

Marketing can be more than fancy campaigns and social media strategies.

Physicians Practice® spoke with Dr. Nada Elbuluk, practicing dermatologist and director of clinical impact at VisualDx, about how cognitive biases present themselves in care strategies and how the industry can begin to work to overcome these biases.

With search engines and artificial intelligence tools, it may be incredibly easy to search for “how” to do something, but it’s often the “why,” “where,” and “when” that elude us when first starting a new discipline.

Patient testimonials play a crucial role in marketing as they allow past and current patients to share their experiences.