Rachael Sauceman

How AI can change the way healthcare content is created.

Physicians Practice® spoke with Rachael Sauceman, the head of strategic initiatives for Full Media—a digital marketing agency based in Chattanooga, Tennessee—about how practices can best market their services in the digital realm.

Why search engine rankings and optimization should play an important role in your digital marketing strategy.

How your online presence can affect patient volumes and experiences.

The importance of a digital marketing component alongside a physical marketing strategy.

An overview of the importance of a digital marketing strategy for independent practices.

These three efforts are some basic steps that will go a long way toward ensuring you accomplish your marketing goals while still maintaining patient privacy.

Digital marketing offers a less expensive means of physician referral marketing—one that will be beneficial both now, as we begin to emerge from the pandemic, and in the future.