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Starting a physician blog can provide your medical practice with marketing benefits, but it's important to do it right.
Health information is one of the most popular topics people search for online. This is true on a global, as well as a local, scale. Starting a physician blog can provide your practice with promotional and marketing benefits that you may have a difficult time finding elsewhere. However, before implementing a blogging presence, there are certain things you should know right from the start.
Writing a physician blog can be an effective way to drive traffic to your website, establish yourself as an authority or expert in a particular area, and stay on the radar with your patients. Yet there are certain dos and donts that you should follow in order to make your blog more successful and effective.
Blogs can be a powerful and effective tool. They can help you grow your business, keep in touch with your patients, bring in new ones, and establish you as an expert. But it is important that your blog be done right, so that you don’t offend, annoy, or send people in the other direction.