Creating an online community through social media is great for patient engagement. It also helps your patients learn more about your practice.
SOCIAL MEDIA IN THE HUDSON VALLEYCreating a professional Facebook page or other digital footprint is advantageous for practices, regardless whether they are a small-group practice or a 300-provider, multi-specialty group practice like Crystal Run Healthcare, based in the mid-Hudson Valley of New York. Crystal Run, though it now has its own marketing department, owes the origination of its Facebook page to its chief medical officer, Gregory A. Spencer. "It's morphed obviously and changed as time has passed. We have an online presence [that tells patients] what we are doing now. Notification of events and happenings is a large part of the Facebook community that we have," says Spencer.Here are a few examples of Facebook posts Crystal Run used to reach out to its online community:
This is a great way to introduce a new provider, and share practice tidbits with potential patients.
Patients like the personal touch. If they come in for "free" flu shots and to meet the providers, it is a win-win for everyone.