Making an emotional connection with patients

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Establishing an emotional connection with patients will differentiate your practice in ways that will be profoundly meaningful and appreciated by your patients.

Patient satisfaction doesn't guarantee patient loyalty. On the contrary, satisfied patients frequently change doctors because of insurance coverage, convenience, and long wait times among numerous other reasons. Something more than satisfaction is required to achieve loyalty: an emotional connection that makes patients feel valued, cared for, and understood and keeps them coming back.

Establishing that emotional connection, combined with your expertise, will differentiate your practice in ways that will be profoundly meaningful and appreciated by your patients.

About the Author

Bob Levoy is the author of seven books and hundreds of articles on human resources and practice-management topics.