Online Marketing: How to get more patients

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Online marketing is not easy and takes some time to plan, but here are five strategies to start attracting new patients to your medical practice.

This post is a basic framework for getting your medical practice (through one of your staff members or your current marketing firm) to do online marketing correctly. This is by no means exhaustive, but it gets you in the right frame of mind.

Fair warning, though: This isn't easy, and takes some time to plan, but once set up, it's absolutely worth it.

What type of physician are you? Are you the happy-go-lucky, energetic physician? The down to earth one? Or the crass, no-BS physician?

Don't be everything to everybody. Let your own personality show online. People will gravitate toward you. It doesn't matter if you do great work, so do the five other physicians in your area. Think of publications, awards, or any press you've gotten that can add to your expertise. People reward authenticity and
credibility online.

Now that you know who you are, here are five ways to get more patients to your practice using online marketing: