Your weekly dose of wisdom from the Physicians Practice experts.
With all the useful information available on Physicians Practice, it is easy to become overwhelmed.
With this in mind, the tip of the week is a chance to reflect on some of the wisdom found all across the site. In the July 2021 article on Digital Marketing vs. Traditional Healthcare Marketing, Manish Kumar Chauhan writes the following:
To take your practice to new heights, you need to have a strong marketing strategy. For customer satisfaction, you need to offer quality care and good treatment, but for your practice's outreach, you need to make more people know about you and that's possible only through marketing. Although the benefits of digital marketing outweigh traditional marketing, both have their own significance.
1). Cost effective – Digital marketing is less expensive than traditional marketing.
2). Better reach – Digital allows you to have marketing campaigns specific to gender, location, age, symptom, or treatment.
3). Result tracking – Digital marketing offers various tools to track leads and conversations through online marking activity.