Medical Marketing: Don’ts
What to avoid in your marketing efforts.
Medical Marketing: Dos
Promoting your practice using effective methods can be the difference between gaining and losing business.
Digital Marketing vs. Traditional Healthcare Marketing
Here are a few reasons why practices need to invest in digital healthcare marketing over traditional methods.
Tips to gain patient referrals
Patient referrals can improve your work atmosphere as well as your bottom line. Here are some tips for gaining patient referrals
5 Ways to Encourage Patients to Come Back to Your Practice
Practices are facing stiff competition in health care these days, here are five ways to ensure your patients keep coming back.
How Can Other Practices Improve Your Online Reputation?
Looking at your competitors' website, online reputation, and social media presence can help you improve your own marketing efforts.
Calling for More Positive Patient Reviews
It's OK to ask your patients for a positive review online - it will help build your reputation with new patients.
How to Personalize Your Healthcare Service
Patients are increasingly interested in personalized healthcare service. Here are a few ways to provide that for them.
Do's and Don'ts of Medical Marketing
8 Ways to Improve Healthcare Email Marketing
Email marketing is a great way to gain new customers, here are some tips to run a successful email marketing campaign.
Protecting and Improving a Practice's Online Reputation
The best way to build and improve an online reputation is to take control of what people are posting about your practice.
Digital Tools are Fueling Increased Patient Engagement
More patients are engaged with their healthcare, thanks to increased use of patient portals and other digital tools.
Online Reputation Management Strategies
Today, physicians have no choice but to deal with online reviews, leveraging them the correct way is the tricky part.
8 Ways to Use LinkedIn to Market Your Practice
There are more than 380 million users and over 1.5 million groups on LinkedIn. If used correctly, it can be an effective marketing tool for practices.
Managing Patient Online Reviews Can Make a Difference
Online reviews of your practice from patients can hold a lot of weight. Practices must have a strategy to deal with negative and positive feedback.
To Attract New Patients, Think Like a Patient
When it comes to marketing yourself online, think like a patient - especially when communicating, posting content, and designing your website.
Why Does Your Practice Need A Professional Website?
Don't have a website? Bad move. Here are five reasons to have a responsive web presence for your practice.
The Importance of Mobile Health in Today's Healthcare
The powerful combination of wireless technologies and use of mobile has revamped the face of health service delivery across the globe.
An SEO Strategy Is a Worthwhile Endeavor for Practice
With a rising numbers of consumers who turn to the web to choose a healthcare provider and find health-related information, having an SEO strategy is important.
LinkedIn Marketing to Grow Your Practice
While many think LinkedIn isn't the best way for a practice to market itself on social media, it has many benefits. Here's how to utilize the platform.
Why Your Practice Needs a Content Marketing Strategy
An effective content marketing strategy can help your practice target potential patients, grow your online visibility and establish brand equity.
5 Steps to Maintaining Your Online Reputation as a Doc
For physicians today, maintaining your online reputation is a must. Here are five steps to get you on the right path.
Using Social Media More Effectively at Your Practice
Here are three ways to make social media a highly effective health communication tool at your practice.
Mobile Matters More than Ever for Practices
The mobile market is growing at an incredible rate and physicians will have to pay attention to this medium when marketing their practice.
The Art of Converting Your Patients to Brand Advocates
Happy and satisfied patients are a secret marketing weapon for healthcare providers. Convert your happiest patients to be brand advocates.
A Roadmap to Relationship Marketing in Healthcare
Relationship marketing should be an everyday component of a physician’s efforts to improve patient relations. Here are some tips to make it happen.
Docs: Embrace Digital Marketing to Grow Your Practice
Digital marketing is a tool that physicians must use in order to grow their practice in today’s healthcare landscape.
How Relationship Marketing Can Add Value to Your Practice
For practices looking to turn patients into loyal advocates for life, relationship marketing is the way to go
The Benefits and Challenges of Social Media for Docs
Patients are more empowered than ever to access health information through social media. How can physicians benefit from this brave new landscape?
A Guide to Being an Ethical Digital Doc
If you ask physicians the most intimidating part of their practice, many of them would state the challenge of online communication with patients.