Practice tip of the week: Creating a successful YouTube channel for your practice
Your weekly dose of wisdom from the Physicians Practice experts.
5 Ways to Thwart Cyberattacks on Your EHR
Here are five ways to stop a cyber criminal from infiltrating your EHR.
Creating a successful YouTube channel for your practice
Using YouTube videos to promote your practice is one of the best ways to get started with video marketing. Here’s how to take the first step - it’s an easy one.
Can Physicians Truly Profit From Social Media?
Tech savvy physician C. Noel Henley tells readers why they shouldn't dismiss social media; instead they should explore how others are using it to connect with patients.
Hire the Right Web Design Team for Your Medical Practice Website
Thinking about hiring someone to design or redesign your practice website? You may be shocked by this, but there are some scoundrels out there. Here’s how to avoid them.
Determining What Kinds of Videos Best Market Your Medical Practice
Are you marketing your medical practice with video? Don’t start with a blank screen or picking topics at random. Here’s a better way.
How Physicians Can Use an Elevator Speech to Promote Their Practices
Do you have a concise answer to someone asking you what it is you do as a physician? If not, you may be confusing patients and colleagues. Here are a few tips.
How to Use Screencast Videos at Your Medical Practice
Online tools and technology get cheaper and more powerful each year. Here’s how physicians can use screencasts to help patients and add value to their medical practice.
How to Write Patient Education Articles Effectively
Writing articles that educate patients doesn’t have to be dull and dreary. Here are four ways to make them fun to write and more helpful for patients.
Using Facebook for Medical Practice Market Research
If you’re just getting started on Facebook for your practice, it helps to know what other similar practices are doing online. Here’s how to find out.
How Physicians Can Best Utilize Facebook
It’s time to take a serious look at what Facebook can do to spread the word about your medical practice and provide value to your patients.
How Physicians Can Cope With Online Plagiarism
Physician online content and even profiles are a click away from being stolen and copied. Here are some strategies to help cope with this disturbing problem.
How Physicians Can Find the Right Focus with Social Media
Social media is a powerful method to promote your medical practice. Here’s a story of how it can go wrong and how to avoid frustration.
Create a Medical Practice Website in Two Easy Steps
Getting started with your own medical practice website or blog can be intimidating. Here’s a free tool that flattens the learning curve.
Protecting Your Practice, Patients against Ominous Healthcare Trends
Here are three primary reasons today’s physician must always be thinking of what’s next in marketing, promotion, and practice in general.
How Physicians Can Assist Medical Students with Online Marketing
Here’s how your knowledge of online medical practice promotion and social media can help this generation of students navigate the uncertain healthcare waters.
Avoiding Common Mistakes with Social Media for Your Medical Practice
Social media doesn’t have to be intimidating. Here are some solutions to common mistakes that prevent physicians from being successful with social media.
Making Your Physician Rating Site Profile More Patient-Friendly
profiles on doctor rating sites are boring, blank, or automatically filled out. Here’s how to make yours stand out and provide great value for patients.
Medical Practice Print Ads: One Powerful Line to Include
How can you make your print medical practice advertising better? Here’s how adding one line to my recent newspaper ad made it a raging success.
Dangers of Delegating Your Medical Practice Marketing
Judicious delegation is the mark of a great manager, right? Here’s why you should delegate as little marketing as possible in your medical practice.
Using Positive Patient Reviews on Your Medical Practice Website
If you deliver a quality product and service to patients, they’ll tell others about it online. So are you ready to use those reviews at your practice? Here’s how.
Get the Most Out Of Your Next Medical Meeting
Physicians attend conferences for lots of reasons and most offer no tangible return on their investment of money and time away from practice. Here’s a better way.
How to Use Twitter in Your Medical Marketing
Make Your Medical Practice Website Worth the Cost
Are you throwing money down a bottomless digital pit? How to tell if your medical practice’s website is operating at a loss.
Getting Ideas for Your Next Medical Practice YouTube Video
Here’s an easy method for finding nearly unlimited ideas for your medical practice’s next YouTube video.
Researching the Competition to Market Your Medical Practice
If you’re going to promote your practice effectively, you must understand your local market. Here are some quick ways to evaluate your competition.
Patient Education: Instantly Improve Your Online Content
Your online content should be attracting patients to your office. Here’s an almost effortless way of improving every piece of communication you produce.
Answer Patient Questions before They Enter Your Medical Practice
Here are some topic ideas that are easy to write about yet build powerful connections with potential new patients via your practice website.
Improving Your Presentations: Tips for Physicians
Here are three ways physicians can avoid giving a boring, ineffective presentation for your next meeting or community event.
The Impact of Inbound Marketing on Your Medical Practice
If I told you there was a high-yield, cost-efficient marketing technique that works 24-7 to bring patients into your practice, would you be curious? It exists.
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