Practice tip of the week: Creating a successful YouTube channel for your practice

With all the useful information available on Physicians Practice, it is easy to become overwhelmed.

With this in mind, the tip of the week is a chance to reflect on some of the wisdom found all across the site. In a January 2021 article on creating a successful YouTube channel for your practice, C. Noel Henley, MD writes the following:

1). Personal website - Whether you use your practice’s website or a personal site, each video you produce should link back to that location.

2). Profile Picture - A professional-looking profile image is reassuring to visitors that the channel is maintained and created by a real person. Most people are suspicious of a doctor who claims to be an expert but doesn’t show what he or she looks like.

3). Track your results - YouTube offers free tracking and analytics features built right into your account. Statistics like viewers per month, number of subscribers to your channel, and where viewers looked at your videos (desktop versus mobile), are calculated for you.

Click here to read the rest of the article and be sure to check back next week for another Tip of the Week!