Practices that offer ancillary services to their patients must take marketing their customer services seriously, if they wish for success.
Ancillary medical service companies are businesses. They want to partner with medical practices that have a good supply of patients that will possibly need their services. Understandibly, they wish to work with as many patients as possible, as they are taking on most of the investment risk.
If you are considering entering into a partnership with an ancillary service company, you should be cognizant of these facts about marketing services to patients:
1. Practices that don't actively market to their patients run out of new patients to participate in ancillary services in about 24 months to 30 months. Ancillary service companies are focused on long-term partnerships, especially those service companies that offer their assistance in a no-investment scenario. They recognize that long-term partnerships just can't happen without marketing channels in place.
2. Practices that don't communicate with their patients via e-mail aren't harnessing the best way to announce and continue to feed a new revenue stream.
3. Practices that don't have up-to-date, modern, well-designed, attractive websites, simply are out of the loop in growing their practices. Around 70 percent of mobile customers call a business directly from an Internet search, according to Inside AdWords, Google's blog.
4. Companies want to partner with practices that are capitalizing on that trend.Social media is here to stay and ancillary service companies recognize that this is the most focused and strategic way to market and advertise your practice.
What does this mean for your practice? This simply means that you must get on board. You must begin to take your marketing and your customer service seriously. You must choose to be different to meet the needs of today's patients.