I have been in practice for 16 years and will be bringing in a new doctor (or two) this summer. How does an established physician generate more patients for the practice? I lecture to other doctors and the community. I have been on radio and cable television shows. I have written articles for the local paper. I go to medical staff meetings, talk to doctors at lunch, play tennis with other docs. I send out letters to referring doctors after seeing their†patients.Despite all of these efforts, a competing group gets the bulk of the referrals at one of the hospitals. I would like to get some of that business. What should I do?
Question: I have been in practice for 16 years and will be bringing in a new doctor (or two) this summer. How does an established physician generate more patients for the practice? I lecture to other doctors and the community. I have been on radio and cable television shows. I have written articles for the local paper. I go to medical staff meetings, talk to doctors at lunch, play tennis with other docs. I send out letters to referring doctors after seeing their+patients.
Despite all of these efforts, a competing group gets the bulk of the referrals at one of the hospitals. I would like to get some of that business. What should I do?
Answer: Try getting a little more specific. Here are some ideas:
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